LA 2028

Latest Features

Ex-Synergy CEO Tim Crow argues that LA 2028's $2.5bn sponsorship revenue forecast - hailed as ambitious in the press - is in fact deeply conservative, and predicts that the final tally will break $4bn.

US media company NBCUniversal (NBCU) has today (Wednesday) joined forces with LA 2028, organising committee of the summer Olympic and Paralympic Games in Los Angeles, to establish what they claim is a…