The International Olympic Committee is set for a significant rise in the value of its media rights in the Indian subcontinent, after cricket was recommended to be part of the 2028 edition in Los Angeles
The International Olympic Committee (IOC) has invited the International Cricket Council (ICC) to present the case for including the sport at the Los Angeles 2028 Olympic Games, according to reports
The Hershey Company, the American chocolate and cocoa products firm, has renewed its partnership with the United States Olympic and Paralympic Committee, and will align with the Los Angeles 2028 Olympic a…
Former MLS, SUM executive elevated from prior chief revenue officer role
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Kathy Carter, LA28 chief revenue officer. Eric and Chris also discuss several dramatic moves in the global sports data business, the rapidly transforming market for sports trading cards and collectibles, and the National Hockey League’s landmark decision to allow jersey advertising.
The LA28 Olympic and Paralympic Games has announced an 18-member Athletes’ Commission who will help shape the Summer Games in Los Angeles in 2028.
Salesforce, the American cloud-based software company, has secured a multiyear partnership with Team USA and the Los Angeles Olympic and Paralympic Games in 2028, as well as an agreement with NBCUniversal …
Professional services provider also extends long-running USOPC tie
Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games
Veteran business executive Cipora Herman has been named the chief financial officer of LA28, the organizing committee of the 2028 Olympic Games in Los Angeles
Dynamic emblem treatment breaks historical Olympic mold
LA28, organising committee of the 2028 summer Olympic and Paralympic Games in Los Angeles, has appointed Ann Rodriguez as its chief strategy officer