The fourth edition of this report from SportBusiness, PERFORM and KantarSport is packed full of statistics and data on how fans are consuming sports media in 16 markets around the world. The report continues to cover a wide range of media, devices and sports content formats in an attempt to fully understand what, where, who and how sports fans are consuming sports media.
This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.
This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.