Irish Football Assocaition (IFA)

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The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.

The Irish Football Association (IFA) has signed up Sadler’s Peaky Blinder Lager as title sponsor to its leading cup competition.

Telecommunications giant BT has expanded its presence within British football by agreeing to become the Lead Partner of all four Home Nations football teams