Brexit and the election of Donald Trump suggest a world that is rejecting globalisation. But sport can provide a counterbalance and an antidote to an an increasingly inward looking planet, says Kevin Roberts.
Technology may be shaping the future of sport but SnapRapid CEO Russell Glenister thinks there is a deeply ingrained conservatism towards tech start-ups in European sports organisations.
If a brand wants to sell to a mass market, sport delivers the eyeballs like nothing else writes Kevin Roberts. It’s why companies pay megabucks for spots around the Super Bowl, an event that is now routinely used to debut fresh creative work and which has, in the last decade or so, become a combative arena for the ad agencies, as well as competing teams.
So once again the experts got it right. It may have gone too close to the wire for comfort, but when it really mattered, Rio delivered as an Olympic host city. Once the cameras started to roll, Rio gave the world unforgettable images and indelible memories of some great sporting moments.
A two-year window of opportunity presented by hosting sport’s two biggest events in quick succession has turned into a damage limitation exercise for Brazil. SportBusiness International assesses the political and economic turmoil that has accompanied the build-up to this month’s Rio Olympics.
Kevin Roberts argues that the greater good of the Olympic Games would have been best served by a blanket exclusion of Russian athletes at Rio 2016.
Is the saga surrounding the development of the main stadium for the Tokyo 2020 Olympic Games finally at an end? SportBusiness International reports.
Kevin Roberts, founding editor, SportBusiness International on why branding is a central issue to sport's corruption scandals