Infront

Badminton
Sponsorship & Marketing

The Badminton World Federation has announced a three-year sponsorship agreement with Southeast Asian gambling brand M88 Mansion until the end of the 2024 season
Football
Media

The Team Marketing agency is understood to have retained its remit to sell commercial rights to Uefa club competitions from 2024-25 to 2026-27, but with US-based firm Relevent Sports Group to be awarded…
Squash
Media

The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
Rugby Union
Host Broadcast & Production

Host Broadcast Services, the Infront-owned sports broadcast production company, has been awarded the host broadcast contract for the 2023 Rugby World Cup, along with the women’s Rugby World Cup taking p…
Athletics
Media

World Athletics has announced that its Indoor Tour Gold series will enjoy record broadcast coverage for its 2022 season, with 22 deals having been put in place by the Infront agency
Badminton
Media

Sports broadcaster SPOTV has acquired Badminton World Federation media rights in 12 Asia-Pacific markets in a five-year deal, from 2022 to 2026, brokered by the Infront agency
Badminton
Media

Pan-regional sports broadcaster SPOTV has secured Badminton World Federation rights in several territories in Southeast Asia in a multi-year deal
Multiple Sports
Industry Moves

Chris Axer is understood to be leaving a prominent sponsorship sales role at Infront to take up a position with the rival IMG agency, despite having joined the Switzerland-based agency only three and a…
Multiple Sports
Industry Moves

Infront has announced Christian Mueller is resigning from his position as chief executive of Infront X, the agency’s digital and technology subsidiary, and that the role will not be filled directly.
Basketball
Media

The Infront agency has signed a four-year extension to its media and sponsorship rights sales agreement with the Turkish Basketball Federation (TBF)
Motorsport
Media

The Infront agency has signed an extension to its deal with the Automobile Club de l’Ouest (ACO) to remain as the exclusive media rights distributor of the FIA World Endurance Championship. 
Handball
Sponsorship & Marketing

The European Handball Federation (EHF) has signed up Falken Tyres as a sponsor of its men’s Euro 2022 tournament. 
Motorsport
Media

Stan Sport, the streaming platform of Australia’s Nine Network, has secured exclusive rights to the IndyCar Series, the FIA World Rally Championship and the FIA World Endurance Championship from 2022.
Biathlon
Sponsorship & Marketing

The Austrian Ski Federation (ÖSV) has extended its marketing rights agreement with the Infront agency for the International Biathlon Union (IBU) World Cup event in Hochfilzen, Austria, until the end of …
Football
Media

Four sports marketing agencies are among the leading bidders in the ongoing Uefa club competitions request for proposals following presentations given recently, SportBusiness understands
Winter Sports
Media

The Infront agency has teamed up with StreamAMG, the sports streaming and technology company, to launch Ski and Snowboard Live, a new direct-to-consumer streaming service for the US market
Biathlon
Sponsorship & Marketing

The German arm of French sporting goods retailer Decathlon has agreed a deal to become a main sponsor of the International Biathlon Union’s World Cup series from the 2021-22 season.
Triathlon
Sponsorship & Marketing

The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU)