Infront Sports & Media

Latest Features

In this week's China sports industry round-up: Xi Jinping’s term extension supports football reforms; Wanda leaves Atlético, looks inward; and Tmall sponsors Renault F1 team

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

In-depth analysis of the Infront Sports & Media-led video social media strategy for the Ice Hockey World Championship.

Philippe Blatter, the chief executive of Infront Sports & Media, explained to Frank Dunne how new owner Dalian Wanda will help the agency to fulfil it’s mission to be the world’s No.1 sports marketing company.

Fifa’s decision to take media and marketing rights in-house was a fatal move in its descent into a mire of proven and alleged corruption, according to former high-ranking Fifa rights agent Dominik Schmid.

Cycling’s Hammer Series will head to Asia later this year through the formation of a new event in Hong Kong.

The Infront agency is to expand its services into the professional esports market after agreeing an exclusive partnership with the STARK eSports agency.

The Infront agency has extended its contract as the global marketing partner of the Four Hills Tournament, the ski jumping showpiece otherwise known as the Vierschanzentournee, for another four seasons.

The Infront Sports & Media agency has unveiled a new brand identity after detailing plans to place a “sharper focus” on “booming” markets such as personal and corporate fitness, virtual sports and community sports.


Taking commercial rights in-house compounded Fifa’s troubles and its proposed reforms don’t go anywhere near far enough. These are the thoughts of Dominik Schmid, a former industry insider who managed the federation’s commercial rights at agencies ISL, KirchSport and Infront Sports & Media.

Amid the chaos of Italian football, there is opportunity for those organisations that follow the rules.

Giants are emerging in the sports marketing landscape with multi-billion dollar agencies coming to the fore. Frank Dunne looks at how the arrival of the newly merged forces has affected the balance of power in the sports industry.

Italy has more laws on its statute books than any other European country but Italians are famous for considering them to be mere suggestions, polite recommendations, even paternalistic forms of advice, rather than binding rules...