German Football League (DFL)
DFL wants Virtual Bundesliga to be seen as its third competition brand
The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.
Bundesliga CEO “disappointed” by Fox Sports coverage in US
Following the completion of Bundesliga's new media-rights deal with ESPN in the United States, which begins in 2020, the German league's chief executive Christian Seifert has revealed he was disappointed…
Dynamic approach driving Bundesliga internationally
In association with the Bundesliga
Bundesliga International CEO Klein extends contract
The German Football League (DFL) has renewed the contract of Robert Klein, the chief executive of Bundesliga International, the league's international broadcast rights selling arm
ProSiebenSat.1 extends Virtual Bundesliga deal, acquires all of eSports.com
German media company ProSiebenSat
Volkswagen Arena kicks off Bundesliga’s 5G coverage
Football’s German Bundesliga has delivered 5G mobile communications technology during a match for the first time, with VfL Wolfsburg’s Volkswagen Arena becoming the first stadium to trial the coverage.
Vodafone and Bundesliga bridge gap between stadium and living room with 5G first
Vodafone and the Bundesliga launched a world-first use of a 5G mobile network in Wolfsburg’s Volkswagen Arena on Monday night. Adam Nelson reports on how the technology can bring second-screen engagement to the match day experience.
Arabsat hits back at rights-holders in beoutQ dispute
Satellite operator Arabsat has branded comments made by a group of major rights-holders as “irresponsible” and “disgraceful” about its alleged role in the Saudi Arabian pirate channel beoutQ dispute.
Ara
DFL’s anti-piracy partner Athletia aims to combat ease of video sharing
The proliferation of new digital platforms, coupled with the now global availability of content, have been the main challenges in monitoring the piracy of the Bundesliga in recent years, according to Athletia,…
Zuber joins Heyden on DFL Digital Sports’ management board
DFL Digital Sports, the subsidiary of the German Football League (DFL) responsible for the distribution of the Bundesliga’s digital content, has announced the appointment of Bastian Zuber as chief operating o…
Anti-piracy push continues as DFL invests in content protection firm
Germany’s DFL has become the latest rights-holder to intensify its efforts to crack down on piracy, signing a wide-ranging agreement with Athletia, the Cologne-based content and rights protection agency, i…
DFL extends integrity relationship with Sportradar
The Deutsche Fußball Liga (DFL) has extended its engagement with Sportradar Integrity Services to protect against match fixing and betting-related corruption.
Borussia Dortmund to concentrate on Chinese & Asian markets
Borussia Dortmund chief executive officer Hans-Joachim Watzke has said that the German Bundesliga club will be increasing efforts in reaching out to the Chinese and Asian markets over the next few years
Bundesliga overtakes LaLiga in revenue stakes
The European club football market is now worth a record £25.1bn (€28.5bn/$31.7b
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
German, French clubs oppose Champions League reform plans
French and German football clubs have stated their opposition to proposed reform plans for European competitions that would effectively transform the Champions League into a closed-off event for elite…
China to host post-season Bundesliga showdown
Bundesliga clubs Eintracht Frankfurt and VfL Wolfsburg will play a friendly match in Foshan on May 24 as part of their post-season tours to China
Roma and the Bundesliga bring the banter to win fans and engage people on social media
As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.