German Football League (DFL)
DFL opens new office in Beijing
DFL posts record Bundesliga revenues and announces €1.3bn economic impact
German Football League claims new ticket sales record
Bundesliga to boost commitment to Chinese market
Bundesliga announces IMG partnership to promote league in India
DFL moves to end Bundesliga’s Monday night football
Wolfsburg grows US presence with Orlando City tie-up
DFL targets start-ups with equity investment venture
Super signings: How super clubs monetise superstar athletes
Bundesliga’s Seifert rules out matches abroad
DFL rejects Hannover’s bid for 50+1 exemption
Opinion | Social Media can bridge gap to Premier League
Digital and social media consultant Richard Clarke says LaLiga’s OTT move, and the Bundesliga’s fanatical drive for social media engagement, all come down to the pursuit of the Premier League
Bundesliga granted new commercial opportunity as virtual advertising approved
The German Football League (DFL) has today (Tuesday) approved the use of virtual perimeter advertising in the top-tier Bundesliga, with a system developed by technology company Supponor and the Lagardère Sports agency being the first to be granted the green light.
Bundesliga extends digital partnership with Seven League
The Seven League agency has renewed its digital partnership with the Bundesliga, the top tier of club football in Germany.
Bundesliga surpasses €4bn revenue barrier
The German Football League (DFL) has revealed that the 36 clubs across its top-tier Bundesliga and second division 2. Bundesliga were able to generate a record €4.01bn ($5bn) in revenue during the 2016-17 season.
Hannover 96 seeks to exit Bundesliga’s 50+1 model
Hannover 96 is set to become the fourth Bundesliga football club to break away from the German Football League’s (DFL) strict 50+1 ownership model after its supervisory board voted to sell 51 per cent of its shares to president Martin Kind.
DFL launches ‘unique’ partnership model to promote global talent
Case study | The Bundesliga’s digital and social media strategy
How the Bundesliga is putting quality above quantity in its digital and social media strategy.