Formula 1
Formula 1’s ‘Sprint’ concept given standalone status at race weekends
Formula 1 has continued efforts to revamp its race weekends by altering its ‘Sprint’ concept to grant it standalone status.
Virgin Hotels named sponsor of East Harmon Zone at Vegas GP
Virgin Hotels Las Vegas has announced that it will be the official entitlement sponsor of the East Harmon Zone at the Formula 1 Las Vegas Grand Prix
Ferrari adds energy drink Celsius as latest sponsor
Energy drink Celsius, the beverage arm of global packaged foods company Celsius Holdings, has agreed a sponsorship deal with Scuderia Ferrari to become the exclusive energy sponsor for all 2023 US Formula…
McLaren Racing marks latest motorsport move for Salesforce
McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
Hard Rock International sponsorship added to Las Vegas Grand Prix
Hard Rock International, the restaurant, hotel and casino company, is joining the list of presenting partners for the Las Vegas Formula 1 Grand Prix ahead of the inaugural event in November 2023
Austrian Grand Prix retains place on F1 calendar until 2027
The Austrian Grand Prix will remain on the Formula 1 calendar until at least 2027 after the motorsport series signed a new four-year deal with race promoter Projekt Spielberg
Fresh proposal set out for F1 race at London’s Royal Docks
A fresh proposal to bring a Formula 1 race to London has been floated through the presentation of a project that would create a circuit akin to Montreal’s Circuit Gilles Villeneuve, home of the Canadian G…
Liqui Moly retains F1 in sponsorship portfolio
German oil and additive manufacturer Liqui Moly has agreed a one-season extension to its sponsorship deal with the Formula 1 motor racing championship
ESPN retains F1 in Latin America and Caribbean, Sport1 nets highlights in Germany
Formula 1 has renewed its media rights agreement in Latin America and the Caribbean with sports broadcaster ESPN until the end of the 2025 season
Restriction-free calendar boosts F1 revenue to $2.57bn in 2022
Formula 1’s revenue for the 2022 financial year rose to $2.57bn (€2.41bn), with the figures boosted by record attendances at its races.
Formula 1 returns to IMG’s Sport 24 in three-year deal
The IMG agency has secured Formula One in-ship and in-flight media rights to showcase on its Sport 24 and Sport 24 Extra channels over the next three seasons
F1 aligns with Tottenham to create in-stadium karting track
Formula 1 has announced a 15-year agreement with Premier League club Tottenham Hotspur that will see the opening of an electric karting facility beneath the South Stand at Tottenham Hotspur Stadium
Formula 1 launches new fan engagement platform
Formula 1 has launched a new content platform ahead of the 2023 season designed to bring fans closer to the drama and excitement of the motor racing championship
Aristocrat Gaming strikes deal with Las Vegas Grand Prix
Aristocrat Gaming has been named the ‘Official Slot Machines Partner’ of the Las Vegas Grand Prix as part of a multi-year sponsorship deal.
Coupang Play furthers F1 association, Fuji TV retains rights
South Korean streaming platform Coupang Play has secured a long-term association with Formula 1 by agreeing a rights deal with the motor racing championship
Qatar Airways finalises multi-year F1 sponsorship
Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Formula 1 launches premium F1 TV Pro in India
Formula 1 has moved to address the lack of a broadcast deal in India by launching the premium version of its in-house streaming service, F1 TV Pro
Las Vegas approves plan to host F1 Grand Prix to 2032
Officials in Las Vegas' Clark County have unanimously approved a proposal to keep the Las Vegas Formula 1 Grand Prix on the racing calendar for at least a decade