Formula One Management

Latest Features

Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.

Amazon Web Services, the cloud computing subsidiary of Amazon

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

In this week's China sports industry round-up: China edges toward legal betting; F1 works on Chinese joint venture...and adds Tencent as a media partner

In this week's China sports industry round-up: Formula One back on CCTV; Fifa gets going on Chinese social media; and Beijing '22 NHL players debate rolls on

The Dutch Sports Council (NLsportraad) has said Circuit Zandvoort needs to secure significant financial support from the private sector by the end of the month if it is to succeed in returning the Formula…

The Formula One motor-racing championship has continued its efforts to ramp up fan engagement by agreeing a partnership with technology company VirtTrade.

The Formula One motor-racing championship has engaged media agencies Wavemaker and Brainlabs in a bid to enhance its brand on a global level.

Brazilian Grand Prix promoter Tamas Rohonyi has dismissed reports that the future of the country’s Formula One race is under threat, despite Bernie Ecclestone, chief executive of the motor-racing championship, stating the event may not take place after the current season.

Features

Formula 1 is using a new proprietary tool to provide a more holistic valuation of its sponsorship assets. Ben Cronin speaks to the sport's head of global sponsorship and commercial partnerships Murray Barnett and developer Rob Mills about how it works.

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

Nearly a year on from the Rio Olympics and the height of the Russian doping scandal, Ben Cronin speaks to the Wada chief about the challenges sport faces in winning back public trust.

As Max Siegel concludes his fifth year as chief executive of USATF, he tells Frank Dunne how he turned the organisation around and the personal cost of doing so.

Ben Cronin speaks to the IAAF chief about doping, format changes and governance at the Leaders Sport Business Summit in New York.

As the 2017 F1 season grinds into gear, Kevin Roberts looks at the changing face of motorsport’s premier global series as it enters a new era under the control of Liberty Media.

Guest columnist Richard Gillis warns readers to be sceptical of stories linking Apple with the next round of Premier League media rights - or with a takeover of Formula One.

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 

Experts in commercial landscape of Formula One met at SportBusiness International headquarters last month to debate the real extent to which stakeholders in the sport are achieving ROI. Will Formula E be competitive to Formula One? Is the sponsorship proposition as attractive to brands as it has been in the past? And who should replace Bernie Ecclestone when he leaves the sport? All of this, and more, was discussed in depth.

Elisha Chauhan asks Monza how it plans to reinvigorate the venue’s magic following Bernie Ecclestone’s threat to drop the historic track.