Formula One Management

Latest Features

Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.

Mark Waller, managing director, sales and marketing, McLaren F1, talks about the difficult decision to furlough some staff members during the Covid-19 pandemic and argues the case for an even lower team cost cap in Formula 1.

The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.

Digital advertising technology could allow Formula 1 to have up to seven different regional betting sponsors, according to the sport’s global data and betting rights partner Interregional Sports Group.

The Brazilian Grand Prix looks set to remain at the Interlagos circuit in São Paulo after local politicians claimed a new five-year contract had been agreed with Formula One.

Media rights to Formula One are back on the market in Brazil after a long-term deal with the Rio Motorsports business was ended just two months after being announced

Spanish telco Telefónica has reported a small fall in Spanish pay-television subscribers but has expressed confidence in its future financial stability thanks to reductions in recent premium sports rights …

Formula One has signed an exclusive agreement with elite concierge service provider Confirmed360 that will broaden the range of premium experiences available to hospitality clients across the course of…

Features

Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.

Amazon Web Services, the cloud computing subsidiary of Amazon

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

Formula 1 is using a new proprietary tool to provide a more holistic valuation of its sponsorship assets. Ben Cronin speaks to the sport's head of global sponsorship and commercial partnerships Murray Barnett and developer Rob Mills about how it works.

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.

As Max Siegel concludes his fifth year as chief executive of USATF, he tells Frank Dunne how he turned the organisation around and the personal cost of doing so.

Ben Cronin speaks to the IAAF chief about doping, format changes and governance at the Leaders Sport Business Summit in New York.

As the 2017 F1 season grinds into gear, Kevin Roberts looks at the changing face of motorsport’s premier global series as it enters a new era under the control of Liberty Media.

Owen Evans speaks exclusively to Bernie Ecclestone about the deals, confrontations and court cases that have marked his career in Formula One

Many names from both inside and outside Formula One have been mentioned in connection with succeeding Bernie Ecclestone, but there is no one person who can do Bernie Ecclestone’s job in the way he can. Formula One insiders believe a team of senior executives will need to be hired when the time comes to replace him. Matt Cutler reports.

Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector 

Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 

Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.