Formula One Management
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated
In this week's China sports industry round-up: China edges toward legal betting; F1 works on Chinese joint venture...and adds Tencent as a media partner
In this week's China sports industry round-up: Formula One back on CCTV; Fifa gets going on Chinese social media; and Beijing '22 NHL players debate rolls on
Formula 1 is using a new proprietary tool to provide a more holistic valuation of its sponsorship assets. Ben Cronin speaks to the sport's head of global sponsorship and commercial partnerships Murray Barnett and developer Rob Mills about how it works.
In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.
Max Siegel | ‘It was probably one of the most difficult things I have experienced in my entire career’
As Max Siegel concludes his fifth year as chief executive of USATF, he tells Frank Dunne how he turned the organisation around and the personal cost of doing so.
Ben Cronin speaks to the IAAF chief about doping, format changes and governance at the Leaders Sport Business Summit in New York.
Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector