Formula One Management

Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.

The Formula One motor-racing championship has continued its efforts to ramp up fan engagement by agreeing a partnership with technology company VirtTrade.

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

In this week's China sports industry round-up: China edges toward legal betting; F1 works on Chinese joint venture...and adds Tencent as a media partner

In this week's China sports industry round-up: Formula One back on CCTV; Fifa gets going on Chinese social media; and Beijing '22 NHL players debate rolls on

Formula 1 is using a new proprietary tool to provide a more holistic valuation of its sponsorship assets. Ben Cronin speaks to the sport's head of global sponsorship and commercial partnerships Murray Barnett and developer Rob Mills about how it works.

The Formula One motor-racing championship has engaged media agencies Wavemaker and Brainlabs in a bid to enhance its brand on a global level.

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

Nearly a year on from the Rio Olympics and the height of the Russian doping scandal, Ben Cronin speaks to the Wada chief about the challenges sport faces in winning back public trust.

As Max Siegel concludes his fifth year as chief executive of USATF, he tells Frank Dunne how he turned the organisation around and the personal cost of doing so.

Ben Cronin speaks to the IAAF chief about doping, format changes and governance at the Leaders Sport Business Summit in New York.

As the 2017 F1 season grinds into gear, Kevin Roberts looks at the changing face of motorsport’s premier global series as it enters a new era under the control of Liberty Media.

Guest columnist Richard Gillis warns readers to be sceptical of stories linking Apple with the next round of Premier League media rights - or with a takeover of Formula One.

Brazilian Grand Prix promoter Tamas Rohonyi has dismissed reports that the future of the country’s Formula One race is under threat, despite Bernie Ecclestone, chief executive of the motor-racing championship, stating the event may not take place after the current season.

Formula One chief executive Bernie Ecclestone has suggested that the revenue distribution system currently utilised by the motor racing series could be replaced by one more akin to that used in football’s English Premier League.

Formula One is to revamp the appearance of its cars, change its qualifying system and introduce a ‘Driver of the Day’ award as part of continued efforts to enhance the motor racing series amid concern over a downturn in television audience figures.

Formula One chief executive Bernie Ecclestone has suggested that Red Bull Racing is now set to remain in the motor-racing world championship.

Formula One chief executive Bernie Ecclestone has granted Silverstone permission to defer its race fee for this season’s British Grand Prix until 2016, as the historic circuit faces renewed questions over its long-term place on the calendar of the motor racing series.

The Victoria state government has sealed a fresh three-year extension to its contract for the Australian Grand Prix, ensuring the country’s round of the Formula One motor-racing championship will remain in Melbourne until 2023.