Formula One Management
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated
Formula 1 is using a new proprietary tool to provide a more holistic valuation of its sponsorship assets. Ben Cronin speaks to the sport's head of global sponsorship and commercial partnerships Murray Barnett and developer Rob Mills about how it works.
In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.
Max Siegel | ‘It was probably one of the most difficult things I have experienced in my entire career’
As Max Siegel concludes his fifth year as chief executive of USATF, he tells Frank Dunne how he turned the organisation around and the personal cost of doing so.
Ben Cronin speaks to the IAAF chief about doping, format changes and governance at the Leaders Sport Business Summit in New York.
Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector
Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.
SportBusiness in Numbers 8 | Media | How major sports events fared on TV in Europe’s big five in 2014-15
Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.
Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.