Formula E
Formula E buoyed by Julius Baer and Saudia sponsorship renewals
Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
BBC renews Formula E rights in UK
UK public broadcaster the BBC has renewed its rights to the electric car racing series Formula E for the 2019-20 season
How oil giant Shell is using Nissan’s Formula E team to reposition itself for the energy future
Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.
Agag’s political skills make way for Reigle’s audience acumen as Formula E tries to build on first ever profit
Former Manchester United executive Jamie Reigle replaced Alejandro Agag as the chief executive of Formula E this September with the Spaniard becoming the chairman of the electric racing series. The pair tell SportBusiness about their plans for the motorsport in their first joint interview since the leadership restructure.
Hong Kong exits, as Marrakesh, Sanya enter Formula E calendar
Hong Kong has lost its latest major sporting event amid the ongoing unrest in the country, with Formula E dropping its round from the 2019-20 calendar in favour of a return to Marrakesh, Morocco
Formula E confirms Jakarta race deal
The Formula E electric car-racing series has confirmed today (Friday) that it will race in the Indonesian capital of Jakarta for the first time in 2020
Formula E appoints LA Rams exec as new CEO
Jamie Reigle, executive vice-president of business operations at NFL American football franchise the Los Angeles Rams, has today (Monday) been appointed as the new chief executive of electric car-racing…
Sponsorship boost helps Formula E deliver first profit
Electric car-racing series Formula E will exceed revenues of €200m ($219.4m) when it lodges its accounts for the 2018-19 period and will report a profit for the first time since its launch in 2014.
LA Rams executive Reigle to become Formula E CEO – report
Los Angeles Rams executive Jamie Reigle is poised to become the new Formula E chief executive, according to reports
Formula E lining up Jakarta race deal
Electric car-racing series Formula E has said it is in “advanced” talks over a race deal for Jakarta after the Governor of the Indonesian capital, Anies Baswedan, claimed that an agreement was close.
Formula E set to post profit for first time
Formula E chief executive Alejandro Agag has revealed that the electric car-racing series is set to make a profit for the first time during the 2020 season thanks to growing revenue generated from sponsorships,…
Formula E partners with Virtually Live to offer ‘quantum leap’ in sports gaming
Electric car-racing series Formula E has claimed a first by partnering with media company Virtually Live to launch a mobile game that will allow players to race against the championship’s drivers in r…
Formula E extends Paris race deal
Electric car-racing series Formula E has announced the extension of its race-hosting agreement with Paris
Formula E to bring indoor-to-outdoor race to London in 2020
The Formula E all-electric racing series has announced plans to bring an innovative ePrix to London in 2020
James Barclay, Jaguar Racing | “Formula E is the perfect platform to tell the world about our electrification expertise”
Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.
Continental moves fast to claim Extreme E Founding Partner role
German tyre brand Continental has become the first Founding Partner of Extreme E, the electric SUV racing series set to launch in January 2021.
South Korea to host Formula E from 2020
Formula E has announced plans to race in the South Korean capital of Seoul, starting in 2020
Formula E’s Indian ambitions hindered by tax concerns
Formula E chief executive Alejandro Agag has said India’s stringent tax regulations will prevent the electric car-racing series from staging a race in the country, despite identifying three potential h…