Football Marketing Asia (FMA)

Football Marketing Asia, the Asian Football Confederation’s Hong Kong-based exclusive commercial rights agency, has recruited Andrew Guy of Talisman Sport & Media, the London-based independent media-rights c…

DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)

Football Marketing Asia CEO Patrick Murphy explains the rebrand of his agency and the change of gear within the business this year, and provides a progress report on its Asian Football Confederation project.