Football Marketing Asia (FMA)
Japanese telco KDDI renews sponsorship of AFC competitions
Japanese telco KDDI has agreed a regional sponsorship deal for Asian Football Confederation national team competitions during the 2021-24 period.
KDDI's regional rights cover the territory of Japan
ESPN lands AFC rights in Latin America, Central America and Caribbean
The Asian Football Confederation has announced international sports broadcaster ESPN as its new rights-holder in Latin America, Central America, and non-exclusively in the Caribbean, for AFC competitions…
AFC lands in-flight, in-ship rights deal with Sport 24
The Asian Football Confederation has unveiled a deal for Sport 24 to become its in-flight and in-ship broadcaster through to 2024
PhinDeli signs up as AFC’s first-ever World Cup qualifiers regional sponsor in Vietnam
The Asian Football Confederation has agreed a sponsorship deal with Vietnamese instant coffee brand PhinDeli for the Fifa 2022 Qatar World Cup Asian qualifiers
FSDL to sell AFC media rights in Indian subcontinent across 2021-24 cycle
The Asian Football Confederation (AFC) has announced a four-year media rights agreement with Football Sports Development Limited, a subsidiary of Indian conglomerate Reliance Industries, across the Indian…
Negus steps down as FMA sponsorship head
Ned Negus has stepped down from leading the sponsorship sales team at the Football Marketing Asia agency, for family reasons
Indonesian-owned RCTI+ picks up AFC rights in the Philippines
RCTI+, a streaming platform operated by Indonesian media group MNC, has picked up the rights for Asian Football Confederation competitions in the Philippines for the remainder of 2021
10 ViacomCBS names FMA’s Bower as sport sales director
ViacomCBS, the owner of Australian broadcaster Network Ten, has appointed Nick Bower from the Football Marketing Asia agency as sport sales director
AFC and Yili sign off on sponsorship deal
The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
Caribbean Satellite Television Network picks up AFC rights
Pay-television broadcaster Caribbean Satellite Television Network has acquired the rights to broadcast Asian Football Confederation matches across the 2021-24 cycle
AFC renews with Molten as official match ball supplier
Japanese sports equipment manufacturer Molten has renewed its agreement with the Asian Football Confederation to become its official match ball supplier for the 2021 season
TrueVisions picks up AFC club competition rights
Thai pay-television broadcaster True has agreed a media rights deal for Asian Football Confederation club competitions covering the remainder of this year
Maldives state broadcaster picks up AFC rights
The Maldives' state broadcaster Public Service Media has picked up the rights to the Asian Football Confederation's club and national competitions for the 2021-24 cycle
Yili becomes sponsor of AFC national team competitions
Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle
CBS Sports adds AFC rights to Paramount+ portfolio
The CBS Sports division of the US network CBS has secured exclusive broadcast rights to Asian Football Confederation competitions in the United States for the next three years
Hong Kong Rugby Union ‘confident’ about full-capacity crowds at rugby sevens
Hong Kong Rugby Union chief executive Robbie McRobbie is confident that the 2021 edition of the Hong Kong Sevens rugby tournament will go ahead with full-capacity crowds, despite uncertainty around the…
Dentsu retains AFC commercial rights sales role in Japan
The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle
AFC resets revenue expectations with FMA as sales drag on
The first events of the Asian Football Confederation’s 2021-24 commercial cycle began last week with media rights coverage gaps in Japan and most of the Middle East and North Africa, and only a couple o…