Football Association (The FA)

Latest Features

The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.

Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.

Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.

Drop in advertising against football unlikely to impact media-rights income Value of shirt and LED inventory could increase Exemption likely to drive horse racing media-rights revenue

Chief executive surrounded himself with the best advisors to take strategic decisions Diplomatic skills essential in persuading league owners of the greater power of the collective

English professional football will remain postponed until April 30 at the earliest, with stakeholders today (Thursday) reaching an agreement that will allow the domestic season to extend beyond June 1

The Pitch International agency has been appointed by England’s Football Association to exclusively distribute worldwide broadcast rights to the FA Women’s Super League.

The English Football Association has extended its marketing partnership with Lagardère Sports.

England’s Football Association has named Kathryn Swarbrick as its new commercial and marketing director.

Features

Bogdanowicz a key architect in creation of Team GB Establishment of Women’s Super League allows for clearer commercial division between men and women’s game P

Fan engagement consultant Mark Bradley visits the SSE Women’s FA Cup Final at Wembley Stadium in London.

Frank Dunne looks at the legal implications of the growing scandal surrounding sexual abuse at English football clubs.

England’s FA has set itself aggressive performance targets in its new five-year plan. To build the right foundations it needs success in its commercial operations and since August that task has fallen to Mark Bullingham. The results so far have been spectacular.

We look at how English football’s governing body hopes a new digital partnership will help its partners talk to fans more effectively.

The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.