Football Association (The FA)

Latest Features

Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.

Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.

Drop in advertising against football unlikely to impact media-rights income Value of shirt and LED inventory could increase Exemption likely to drive horse racing media-rights revenue

Chief executive surrounded himself with the best advisors to take strategic decisions Diplomatic skills essential in persuading league owners of the greater power of the collective

Bogdanowicz a key architect in creation of Team GB Establishment of Women’s Super League allows for clearer commercial division between men and women’s game P

The Football Association invested a record £128m (€148m/$168m) into all levels of English football in the 2017-18 season, according to its financial results for the year.

The Football Association is set to create a new board specifically to oversee the growth and development of women’s football in England.

Shahid Khan has denied that the withdrawal of his £600m (€682m/$782m) offer to purchase Wembley Stadium has any link with the allegations against Fulham, the Premier League club he owns.

Former English Football Association chairman David Bernstein has called for a “Premier League tax” to boost investment in the grassroots game following the collapse of US businessman Shahid Khan’s takeov…

Features

Fan engagement consultant Mark Bradley visits the SSE Women’s FA Cup Final at Wembley Stadium in London.

Frank Dunne looks at the legal implications of the growing scandal surrounding sexual abuse at English football clubs.

England’s FA has set itself aggressive performance targets in its new five-year plan. To build the right foundations it needs success in its commercial operations and since August that task has fallen to Mark Bullingham. The results so far have been spectacular.

We look at how English football’s governing body hopes a new digital partnership will help its partners talk to fans more effectively.

The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.