FIS Federation Internationale de Ski
Last month, the Infront agency announced the launch of its new initiative, #Sport4Recovery. Adam Nelson speaks to some of the founding partners of the programme about how the scheme aims to highlight the social and health benefits of sport as well as the economic ones.
The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.
“Gaming is statistically the fastest growing entry point into a sport” – Fan Engagement panel highlights, SDMS
Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
The International Ski Federation has engaged in a new partnership with a snowmaking technology specialist in a sign of its increasing worries about the impact of climate change on its events. Rob Ridley reports.
World Ski Championships to take place in Cortina after all, as ‘FIS family’ rallies to support region
The FIS Alpine World Ski Championships will take place as originally scheduled in Cortina, Italy, from February 9-21, 2021 after the sport of skiing rallied around the Covid-19-afflicted region to help…
The future of the flagship FIS Ski World Cup race in Wengen is under threat because of a long-running row between organisers and Swiss-Ski, the national governing body, over the distribution of media and…
Johan Eliasch, a candidate for the International Ski Federation (FIS) presidency, has called for the sport to introduce more formats that are suited for television in order to drive higher audiences and…
The Italian ski resort of Sestriere has announced that it will bid to host the 2029 FIS Alpine World Ski Championships