Fifa

Football
Media

Australia’s defeat to England in the Fifa Women’s World Cup semi-final drew the country’s largest viewership for any type of TV programme since the current measurement system began. C
Football
Media

Fifa is looking to take advantage of football euphoria in Australia with the launch today (Monday) of separate invitations to tender for the media rights to the men's World Cup in 2026 and women's edition…
Football
Media

Australia’s latest Fifa Women’s World Cup match was one of the most-watched sports broadcasts in the country this century, according to figures released by free-to-air broadcaster Seven.
Football
Sponsorship & Marketing

Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the next…
Football
Governance

The Confederation of African Football opted for a slimmed-down, eight-team version of its proposed African Football League after expected funding from the Saudi Arabian Football Federation failed to materialise.
Football
Media

Fifa has launched an invitation to tender process for the centralised broadcast rights to all matches in the Confederation of African Football’s new-look qualifying competition for the 2026 World Cup.
Football
Sponsorship & Marketing

Fifa is claiming to have sold out sponsorship packages for the Women’s World Cup, which starts today (Thursday) in New Zealand and Australia, having announced late deals with watch brand Hublot and Brazilian b…
Football
Media

A blackout of the Fifa Women's World Cup has been averted in Japan, after state broadcaster NHK stepped up to acquire the rights at late notice
Football
Sponsorship & Marketing

Chinese dairy products manufacturer Mengniu has continued its support of Fifa national team tournaments by becoming an official sponsor of the upcoming Women’s World Cup in Australia and New Zealand.
Football
Media

Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.
Football
Media

US-based 1Stadia has acquired exclusive rights in the Indian subcontinent to upcoming competitions organised by Fifa, football's global governing body
Football
Media

Sky Media, the advertising sales house of pay-television broadcaster Sky, has been appointed as the official and exclusive advertising sales representative for the Fifa+ streaming platform across the UK,…
Football
Sponsorship & Marketing

Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
Football
Sponsorship & Marketing

Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department
Football
Media

Setanta Sports has acquired exclusive Fifa Women's World Cup rights in nine countries across the Eurasia region, SportBusiness has learned
Football
Sponsorship & Marketing

BMO, the Canadian multinational financial services company, has signed a wide-ranging regional sponsorship deal with Fifa that covers the upcoming Women's World Cup and national team competitions run by…
Football
Sponsorship & Marketing

Fifa has signed up TAB New Zealand as the first-ever gambling organisation to be an 'Official Supporter' of a World Cup event
Football
Events

The United States has been chosen by world governing body Fifa as the first host of the expanded 32-team Club World Cup in 2025