Fédération Équestre Internationale (FEI)
Elevating the fan experience
FEI World Equestrian Games provide a lesson in logistics
Reining | Wild and western
He’s been called ‘The Horse Whisperer’. So skilled is Shawn Flarida astride a horse, that he has dominated the equestrian discipline of reining for the last two decades, winning gold medals at both individual and team events in most of the important competitions all the way up to the World Equestrian Games.
Endurance | The ultimate challenge
Long, testing rides through beautiful countryside, with hundreds of horses and athletes competing… No wonder endurance riding is growing in popularity for both competitors and fans all around the world.
Vaulting | Dancing on horseback
The equestrian discipline of vaulting sees athletes performing gymnastic dance routines on the back of a cantering horse. For both fans and competitors, it’s an intriguing combination of athleticism and artistic flair.
FEI generated CHF30.05m in commercial revenues in 2019
FEI forecasts CHF8.2m loss in 2020 but short to medium-term future ‘not threatened’
FEI expects ‘€6m to €7m’ loss from Covid-19 effect
Driving | The thrilling pinnacle of equine sport
This is what you get when you combine athletic horses, daredevil riders, and a carriage. It’s called driving, and it’s one of the most dynamic equestrian sports there is.
The main event | Global boost for eventing
The triple equestrian sport of eventing is recruiting more participants and attracting more fans than ever before.
Hot to trot | Why dressage is yielding such interest from fans and sponsors
Equestrian dressage is one of the few sports to attract a fan base that is both predominantly female and in the higher income bracket. Add to this its increasing global popularity, and you understand why sponsors are taking such a keen interest.
Jumping Hurdles
At the end of this month, the sporting vision of the FEI (International Equestrian Federation)’s new leadership duo will be revealed. Matt Cutler got an exclusive preview of the future direction they would like to take the sport.
Top Man
The United States Equestrian Federation (USEF)’s newly-appointed CEO Chris Welton describes how he went from practising law to taking the reins of the IOC (International Olympic Committee)’s sponsorship programme.