Fédération Équestre Internationale (FEI)
He’s been called ‘The Horse Whisperer’. So skilled is Shawn Flarida astride a horse, that he has dominated the equestrian discipline of reining for the last two decades, winning gold medals at both individual and team events in most of the important competitions all the way up to the World Equestrian Games.
Long, testing rides through beautiful countryside, with hundreds of horses and athletes competing… No wonder endurance riding is growing in popularity for both competitors and fans all around the world.
This is what you get when you combine athletic horses, daredevil riders, and a carriage. It’s called driving, and it’s one of the most dynamic equestrian sports there is.
The triple equestrian sport of eventing is recruiting more participants and attracting more fans than ever before.
Equestrian dressage is one of the few sports to attract a fan base that is both predominantly female and in the higher income bracket. Add to this its increasing global popularity, and you understand why sponsors are taking such a keen interest.
At the end of this month, the sporting vision of the FEI (International Equestrian Federation)’s new leadership duo will be revealed. Matt Cutler got an exclusive preview of the future direction they would like to take the sport.