European Tour

Golf
Sponsorship & Marketing

Luxury carmaker Porsche will remain the title sponsor of the Porsche European Open for another three years until 2023
Golf
Media

Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…
Golf
Industry Moves

The European Tour has appointed Penny Avis to its board as a non-executive director with immediate effect
Golf
Sponsorship & Marketing

AXA Asia has been named as the Presenting Partner of the Scottish Championship golf tournament which takes place at Fairmont St Andrews course next week
Golf
Sponsorship & Marketing

A new joint venture between the European Tour and Ryan Howsam, founder and group chairman of travel insurance provider Staysure, aims to generate three-to-five times the revenue raised by the previous…
Golf
Sponsorship & Marketing

The European Tour has announced three new Official Partners for the ‘UK Swing’ stages of the golf tour – beermaker Estrella Damm, mobile app Swing Index and car brand Porsche. T
Golf
Sponsorship & Marketing

Golf's European Tour has extended its contract with the title sponsor of its British Masters event, gambling brand Betfred
Golf
Media

French pay-television broadcaster Canal Plus has renewed its rights to the European Tour and Ryder Cup golf competitions in a multi-year deal running from 2021
Golf
Sponsorship & Marketing

Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.
Golf
Events

Golf’s 2020 Ryder Cup at Whistling Straits in the US state of Wisconsin is set to be postponed by a year, according to The Guardian, while the PGA of America has confirmed that the 2020 PGA Championship w…
Golf
Sponsorship & Marketing

Golf's European Tour has signed up single malt whisky brand Loch Lomond Whiskies to its sponsorship portfolio
Golf
Events

Golf’s European Tour is to adopt a model of hosting tournaments in one regional ‘cluster’ as it makes its return to action following the Covid-19 shutdown. R
Golf
Events

Golf will no longer feature in the 2022 multi-sport European Championships in Munich after the European Tour and Ladies European Tour opted to withdraw from the event because of scheduling issues
Golf
Events

Keith Pelley, chief executive of golf’s European Tour, has revealed that prize funds for events will “most likely be different” when the season resumes following the Covid-19 crisis, as the organisation comes…
Golf
Events

The World Golf Group (WGG) organisation has unveiled plans for a new global tour encompassing an 18-event season offering a total prize purse of $240m (€217.7m).

As the new year begins, figures from across the industry predict the technological innovations, content initiatives and hosting strategies that will be making the news in 2020
Esports
Events

The European Tour has announced that it is set to launch golf’s first esports series, the European eTour, in partnership with esports events organiser DreamHack and games developer Topgolf Entertainment G…
Golf
Events

World number two golfer Rory McIlroy has ruled out taking part in next month's European Tour event in Saudi Arabia, despite being offered a large appearance fee