European Tour

European Tour Productions, the Tour’s host broadcast and media-rights sales arm in which the US-based PGA Tour recently agreed to acquire a minority stake, has reported turnover of £99.5m (€110.4m/$134.5m)

Golf’s French Open has been dropped from the European Tour calendar for 2021. The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.

Luxury carmaker Porsche will remain the title sponsor of the Porsche European Open for another three years until 2023

Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…

The European Tour has appointed Penny Avis to its board as a non-executive director with immediate effect

AXA Asia has been named as the Presenting Partner of the Scottish Championship golf tournament which takes place at Fairmont St Andrews course next week

A new joint venture between the European Tour and Ryan Howsam, founder and group chairman of travel insurance provider Staysure, aims to generate three-to-five times the revenue raised by the previous…

The European Tour has announced three new Official Partners for the ‘UK Swing’ stages of the golf tour – beermaker Estrella Damm, mobile app Swing Index and car brand Porsche. T

Golf's European Tour has extended its contract with the title sponsor of its British Masters event, gambling brand Betfred

As the new year begins, figures from across the industry predict the technological innovations, content initiatives and hosting strategies that will be making the news in 2020

European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports

Topics cover the planning behind the new Tottenham Hotspur Stadium, how the payments landscape is evolving at venues and what new technology can add to the experience of attending live events.

French pay-television broadcaster Canal Plus has renewed its rights to the European Tour and Ryder Cup golf competitions in a multi-year deal running from 2021

Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.

Golf’s 2020 Ryder Cup at Whistling Straits in the US state of Wisconsin is set to be postponed by a year, according to The Guardian, while the PGA of America has confirmed that the 2020 PGA Championship w…

Golf's European Tour has signed up single malt whisky brand Loch Lomond Whiskies to its sponsorship portfolio

Golf’s European Tour is to adopt a model of hosting tournaments in one regional ‘cluster’ as it makes its return to action following the Covid-19 shutdown. R

Golf will no longer feature in the 2022 multi-sport European Championships in Munich after the European Tour and Ladies European Tour opted to withdraw from the event because of scheduling issues

Keith Pelley, chief executive of golf’s European Tour, has revealed that prize funds for events will “most likely be different” when the season resumes following the Covid-19 crisis, as the organisation comes…

The World Golf Group (WGG) organisation has unveiled plans for a new global tour encompassing an 18-event season offering a total prize purse of $240m (€217.7m).

The European Tour has announced that it is set to launch golf’s first esports series, the European eTour, in partnership with esports events organiser DreamHack and games developer Topgolf Entertainment G…

World number two golfer Rory McIlroy has ruled out taking part in next month's European Tour event in Saudi Arabia, despite being offered a large appearance fee

Organisers of golf’s Hong Kong Open have announced that the event will take place next month following its recent postponement, although the tournament will not be sanctioned by the European Tour.

US golfer Tiger Woods has revealed he turned down a $3m appearance fee to play at the controversial Saudi International tournament on the European Tour early next year

Golf’s European Tour has entered an agreement with the European Tour Caddies Association (ETCA) to open new avenues of sponsorship potential for those working in the caddie profession.

Golf’s European Tour has moved to postpone next week’s Hong Kong Open amid ongoing civil unrest in the city.

Qatar-based bank Commercial Bank has extended its title sponsorship of the European Tour-sanctioned Qatar Masters golf tournament until 2022

The European Tour and Ladies European Tour (LET) have announced plans to launch a mixed-sex golf tournament in Sweden next year

UK public-service broadcaster the BBC has retained highlights rights to golf’s Ryder Cup and has added coverage of the finale of the European Tour season, the DP World Tour Championship in Dubai, under a…

The European Tour has today (Thursday) named former Premier League chief executive Richard Scudamore and Premiership Rugby chairman Ian Ritchie to a new body designed to drive the commercial and brand…

The European Tour has partnered with esports event organiser DreamHack to launch its first esports competition, the European eTour Championship

The PGA Tour’s annual stop in  the state of West Virginia has been moved to September beginning this year, it was announced Monday. P

The European Tour has announced a new partnership with IMG Arena for the collection, distribution and licensing of its official scoring data

The European Tour will take its GolfSixes event to mainland Europe for the first time with the announcement that the Portuguese municipality of Cascais will host the 2019 edition

Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.