European Professional Club Rugby

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Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.

Italian sportswear brand Kappa has agreed a deal to become the official technical apparel partner of the Champions Cup and Challenge Cup club rugby union competitions

European Professional Club Rugby (EPCR) has announced a series of changes to the qualification process for the Champions Cup, one of its showpiece club rugby union competitions.

European Professional Club Rugby (EPCR) has announced that the Spanish city of Bilbao will host its showpiece Champions Cup, Challenge Cup and Continental Shield finals in 2018, while Newcastle in England will stage the events in 2019.

The European Professional Club Rugby (EPCR) body has announced that the 2016 finals of its European Rugby Cup and Champions Challenge Cup club rugby union tournaments will take place in the French city of Lyon before Scotland hosts the showpiece matches in 2017.