English Premier League (EPL)
Features
The challenge facing the next Premier League chief executive: media-rights growth has stalled
The search to replace Premier League chief executive Richard Scudamore, who announced his resignation over a year ago, has proved arduous. Frank Dunne looks at the issues surrounding media-rights growth and the challenges Scudamore's succesor should expect.
Crystal Palace aims to become sponsors’ “club of choice in London”
South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.
Racing and football the likely beneficiaries of TV marketing blackout by UK gambling firms
Drop in advertising against football unlikely to impact media-rights income
Value of shirt and LED inventory could increase
Exemption likely to drive horse racing media-rights revenue
Arsenal’s Singapore office contributes to 50-per-cent growth of commercial revenues
APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent.
Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.
From Man City to Gfinity | Former football chief Garry Cook positions himself as esports emissary
Garry Cook, Manchester City's former chief executive, now works for esports event organiser and content producer Gfinity. Ben Cronin speaks to him ahead of the inaugural ePremier League which will be hosted at Gfinity's esports arena
Premier League | Plans under way for OTT platform for next rights cycle
• League has brought in consultants Alvarez & Marsal to advise on OTT platform
• New distribution strategy will be in place for the next rights cycle, from 2022-23 season
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Coca-Cola buys global Premier League rights to push multiple brands in the UK
Coca-Cola GB’s three-and-a-half-year deal with the Premier League is the largest sponsorship deal the UK branch of the company has ever signed and the first it will activate across its entire portfolio. Ben Cronin examines why the brand is partnering with the league and what it means for the Premier League’s multi-sponsor approach.
Super signings: How super clubs monetise superstar athletes
Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. Bob Williams spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.
The Scudamore years | The search for a successor
The Premier League has expanded at such a precipitous rate under Richard Scudamore’s leadership that most experts seem to agree that it will need to appoint more than one person to replace the outgoing c…
The Scudamore years: Match attendances and the fan
Richard Scudamore summarised his measures of success for the Premier League in an interview in 2015: “Attendance No1. Global audience No2. That’s it. Ho
The Scudamore years | International expansion and the 39th game
The almost unchecked expansion in overseas media-rights revenues for the Premier League tells its own story about the extraordinary success of the competition as an international export
The Scudamore years | Sponsorship
From a sponsorship perspective, Peter Daire, founding partner at sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r…
The Scudamore years | Media rights sales
Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the…
Scudamore | The cool-headed diplomat who transformed the EPL
Chief executive surrounded himself with the best advisors to take strategic decisions
Diplomatic skills essential in persuading league owners of the greater power of the collective
Coke Premier League deal sounds like the Real Thing
Only time will tell if the unconfirmed reports of a sponsorship deal between Coca-Cola and the Premier League are premature.
Amazon-Premier League deal shows tech giant still learning
The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.
Going down | Does the Premier League need to rethink its media rights strategy?
The Premier League going down in value? The unthinkable has happened. Frank Dunne investigates what happened, and whether the market is at a pivotal point where an old way of doing business can no longer be relied upon to deliver the necessary premiums.
Media | How will Brexit affect Premier League rights?
MUCH OF THE initial analysis of the potential impact of Brexit on England’s Premier League (EPL) focused on player trading, but there are other areas of concern for the Premier League which are rooted in its dependence on the audiovisual markets of the UK and the European Union.
Golden goose | Sports media rights go from strength to strength
A new edition of the TVSM Global Report underlines the strength of the global sports media rights market, which is predicted to be worth nearly $50bn by 2019.
The Billion Dollar Plan
Owen Evans looks at how NBC’s billion dollar investment into Premier League rights will take shape over the next six years.