English Premier League (EPL)
The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.
The Premier League going down in value? The unthinkable has happened. Frank Dunne investigates what happened, and whether the market is at a pivotal point where an old way of doing business can no longer be relied upon to deliver the necessary premiums.