English Football Association (FA)

Latest Features

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.

The Premier League has expanded at such a precipitous rate under Richard Scudamore’s leadership that most experts seem to agree that it will need to appoint more than one person to replace the outgoing c…

Richard Scudamore summarised his measures of success for the Premier League in an interview in 2015: “Attendance No1. Global audience No2. That’s it. Ho

The almost unchecked expansion in overseas media-rights revenues for the Premier League tells its own story about the extraordinary success of the competition as an international export

The English Football Association has extended its long-term agreement with German tyre company Continental. The deal, which focuses on women’s football, will now run until September 2021.

The FA Women’s Super League, the top tier of women’s club football in England, has secured its first rights deal in the Asia-Pacific region through an agreement with Australian telcoms operator Optus.

Leigh Sports Village has replaced Nottingham Forest’s City Ground as one of the host venues for the 2021 Uefa Women’s Championship national team football tournament.

The English Football Association has established a new board for the Women’s Super League and Women’s Championship as it seeks to continue the growth of the women’s game. T

Features

From a sponsorship perspective, Peter Daire, founding partner at  sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r…

Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the…

England’s FA has set itself aggressive performance targets in its new five-year plan. To build the right foundations it needs success in its commercial operations and since August that task has fallen to Mark Bullingham. The results so far have been spectacular.

English Football Association (FA) director and ex-FIFA Task Force Member, Heather Rabbatts, on the future of world football’s governing body and how women’s sport is entering the commercial mainstream.