English Football Association (FA)

Latest Features

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.

Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.

The Premier League has expanded at such a precipitous rate under Richard Scudamore’s leadership that most experts seem to agree that it will need to appoint more than one person to replace the outgoing c…

Richard Scudamore summarised his measures of success for the Premier League in an interview in 2015: “Attendance No1. Global audience No2. That’s it. Ho

The almost unchecked expansion in overseas media-rights revenues for the Premier League tells its own story about the extraordinary success of the competition as an international export

The English and Scottish FAs have lifted their bans on the televisual broadcast of Saturday 3pm football fixtures for the remainder of the season, in a move that suggests both bodies are preparing for…

English football’s governing body, the FA, is likely to suspend the country’s Saturday afternoon broadcasting black-out rule in the event the coronavirus crisis forces matches to be played behind closed doo…

UK public broadcaster the BBC has acquired rights to earlier rounds of the Women’s FA Cup as well as this season’s She Believes Cup invitational football tournament.

The English Football Association has said it will review its strategy on the sale of betting streaming rights to the FA Cup when its existing six-year agreement with the IMG agency expires at the end of…

Features

From a sponsorship perspective, Peter Daire, founding partner at  sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r…

Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the…

England’s FA has set itself aggressive performance targets in its new five-year plan. To build the right foundations it needs success in its commercial operations and since August that task has fallen to Mark Bullingham. The results so far have been spectacular.

English Football Association (FA) director and ex-FIFA Task Force Member, Heather Rabbatts, on the future of world football’s governing body and how women’s sport is entering the commercial mainstream.