English Football Association (FA)

Latest Features

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.

Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.

The Premier League has expanded at such a precipitous rate under Richard Scudamore’s leadership that most experts seem to agree that it will need to appoint more than one person to replace the outgoing c…

Richard Scudamore summarised his measures of success for the Premier League in an interview in 2015: “Attendance No1. Global audience No2. That’s it. Ho

The almost unchecked expansion in overseas media-rights revenues for the Premier League tells its own story about the extraordinary success of the competition as an international export

The England women's national soccer team has decided to opt out of next year's SheBelieves Cup in the United States in the wake of the global Covid-19 pandemic

London-headquartered private equity company Bridgepoint, a major shareholder in MotoGP commercial rights-holder Dorna Sports, has approached the English Football Association (FA) about investing in the…

The majority of clubs in the English Women’s Super League are against a potential takeover by the men’s Premier League, it has been reported.

The 2020 FA Cup Final will be known as the Heads Up FA Cup Final after title sponsor Emirates, the Dubai-based airline, donated its naming rights to the mental health awareness campaign

Features

From a sponsorship perspective, Peter Daire, founding partner at  sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r…

Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the…

England’s FA has set itself aggressive performance targets in its new five-year plan. To build the right foundations it needs success in its commercial operations and since August that task has fallen to Mark Bullingham. The results so far have been spectacular.

English Football Association (FA) director and ex-FIFA Task Force Member, Heather Rabbatts, on the future of world football’s governing body and how women’s sport is entering the commercial mainstream.