ECB (England and Wales Cricket Board)

Latest Features

Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.

Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

SportBusiness International was premature in predicting the end of Bernie Ecclestone's Formula 1 career as he become embroiled in a bribery scandal in 2014. However a series of features from the time are relevant now the octogenarian CEO's reign over the sport has come to an end, writes Ben Cronin.

Ben Cronin, global lead of network client solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan.

The Board of Control for Cricket in India is proposing a new four-nation, annual, one-day international tournament starting in 2021 and featuring the sport's 'big three' national teams of India, England…

The England and Wales Cricket Board (ECB) has announced that the 1st Central County Ground in Hove and Lord’s Cricket Ground in London will host the inaugural women’s and men’s finals respectively of it…

The England and Wales Cricket Board (ECB) has appointed Russell James, a former digital and marketing executive at the Football Association, as sales and marketing director

International Cricket Council chairman Shashank Manohar has announced the commissioning of another review into international cricket’s governance, indicating that he intends to stand for a third two-year t…

Features

A recent UK High Court ruling against the operators of Fanatix was regarded as a victory for rights-holders. But what are the true implications of the case in a sector with many grey areas? Frank Dunne reports.

Customer relationship management (CRM) has gone from being an embarrassment to a significant opportunity in sport as these three case studies - Cricket, Bowling and Major League Soccer - show very clearly.