ECB (England and Wales Cricket Board)

Latest Features

A network of Bluetooth sensors installed at the venues for the three-match cricket series between England and the West Indies is allowing the ECB to detect the exact location of everyone involved in the matches and to track and trace any suspected outbreaks of Covid-19. Ben Cronin reports.

In the final part of our Cricket beyond Covid virtual roundtable, Clare Connor, managing director of women's cricket at the England and Wales Cricket Board (ECB), Jake Lush McCrum, chief operating officer…

In part 2 of our cricket roundtable interview with Clare Connor, managing director of Women's cricket at the ECB, Jake Lush McCrum, chief operations officer for the Rajasthan Royals and Richard Gould,…

In part 1 of a three-part interview, Matthew Williams speaks with managing director of women's cricket at the ECB, Clare Connor, Rajasthan Royals chief operating officer Jake Lush McCrum and Surrey County…

Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.

Plans to allow fans into a number of sporting events across the UK as a pilot for re-opening venues have been cancelled at the last minute, after the country experienced a spike in Covid-19 infection rates

A selection of spectators will be provided with Bluetooth tracking ‘fobs’ to manage social distancing and control crowd capacity as Surrey County Cricket hosts their opening match in the Bob Willis Tro…

A friendly cricket match between Warwickshire and Worcestershire has been confirmed as one of the UK government’s test events for the safe return of spectators to English sports stadiums.

Revised Covid-19 restrictions from the UK government could open the door for Australia's Twenty20 and One-Day International tour to England

Features

Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

SportBusiness International was premature in predicting the end of Bernie Ecclestone's Formula 1 career as he become embroiled in a bribery scandal in 2014. However a series of features from the time are relevant now the octogenarian CEO's reign over the sport has come to an end, writes Ben Cronin.

Ben Cronin, global lead of network client solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan.

A recent UK High Court ruling against the operators of Fanatix was regarded as a victory for rights-holders. But what are the true implications of the case in a sector with many grey areas? Frank Dunne reports.

Customer relationship management (CRM) has gone from being an embarrassment to a significant opportunity in sport as these three case studies - Cricket, Bowling and Major League Soccer - show very clearly.