DFL (German Football League)

The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and data rights.

Bundesliga International has extended the Sportfive agency’s worldwide marketing rights deal for the German Supercup and Bundesliga relegation and promotion play-offs until 2025.

The German Football League (DFL) has renewed its ball supply sponsorship deal with Derbystar, the Germany-based sporting goods manufacturer, until the end of the 2025-26 season

The DFL has entered into a partnership with esports giant ESL, with the long-term aim of making its Virtual Bundesliga a comparable prospect to its traditional football competitions. Adam Nelson speaks with the DFL's Andreas Heyden and ESL's Ralf Reichert.

The German Football League (DFL) is looking to recruit a head of digital marketing and campaigns with at least a decade of experience in the sector

Christian Seifert, the chief executive of the German Football League, has said that broadcast rights fee money from Discovery is being paid after a “comprehensive” victory against the international med…

The executive committee of the German Football League (DFL) has decided to introduce a new revenue distribution model for its domestic broadcast rights that it feels will offer stability in view of challenges…

The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

Sports technology provider Deltatre has acquired a majority stake in Sportec Solutions, the joint venture it set up with the German Football League (DFL) to collect and innovate around match data

The German Football League (DFL) has entered into a strategic partnership with Sweden-based ESL, the world’s largest esports company, to further develop the Virtual Bundesliga. 

Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries

Christian Seifert has today (Monday) announced that he will step down as chief executive of the German Football League (DFL) when his contract expires in June 2022

Bandeirantes, the Brazilian media group with free-to-air and pay-TV channels, is said to be vying with pay-television broadcaster ESPN to acquire the Brazilian broadcast rights to the Bundesliga, the top…

International media group Discovery has failed in its attempt to terminate its contract with the German Football League (DFL) for domestic German Bundesliga rights, according to a ruling handed down today…

DFL Digital Sports, the subsidiary of the German Football League (DFL) responsible for the distribution of the Bundesliga’s digital content, has recruited Ivo Hrstic, previously the director of digital o…

Indonesian OTT and pay-television platform Mola TV has acquired media rights for German Bundesliga football in a five-year deal from 2020-21 to 2024-25, SportBusiness can reveal