DFL (German Football League)

Latest Features

The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.

DFL (German Football League) CEO Christian Seifert tells Kevin Roberts how a combination of world-class performance, sold-out stadia and financial stability has helped make the Bundesliga a European football powerhouse.

As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties…

Retail giant Amazon has extended its deal with the German Football League (DFL), giving it domestic rights to seven more top-tier Bundesliga matches and four relegation matches between Bundesliga and second-tier…

International streaming service DAZN has agreed an extension to its one-match Bundesliga broadcast rights deal with the German Football League (DFL) in Germany and Switzerland, covering the remainder of…

Online retail giant Amazon acquired domestic broadcast rights to the most recent Monday-evening Bundesliga match between Werder Bremen and Bayer Leverkusen in a direct deal with the German Football League…

The German Football League (DFL) has agreed a one-match media-rights deal with subscription streaming service DAZN for this evening’s Bundesliga match between Werder Bremen and Bayer Leverkusen.

Features

Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.