DFL (German Football League)

Latest Features

The DFL has entered into a partnership with esports giant ESL, with the long-term aim of making its Virtual Bundesliga a comparable prospect to its traditional football competitions. Adam Nelson speaks with the DFL's Andreas Heyden and ESL's Ralf Reichert.

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.

The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

The German Football League (DFL) is looking to recruit a head of digital marketing and campaigns with at least a decade of experience in the sector

Christian Seifert, the chief executive of the German Football League, has said that broadcast rights fee money from Discovery is being paid after a “comprehensive” victory against the international med…

The executive committee of the German Football League (DFL) has decided to introduce a new revenue distribution model for its domestic broadcast rights that it feels will offer stability in view of challenges…

The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…

Features

Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.

DFL (German Football League) CEO Christian Seifert tells Kevin Roberts how a combination of world-class performance, sold-out stadia and financial stability has helped make the Bundesliga a European football powerhouse.

As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties…

Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.