DFL (German Football League)

Latest Features

The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.

DFL (German Football League) CEO Christian Seifert tells Kevin Roberts how a combination of world-class performance, sold-out stadia and financial stability has helped make the Bundesliga a European football powerhouse.

As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties…

Christian Seifert, chief executive of the Deutsche Fußball Liga, has suggested that Germany's Bundesliga is wary of having too many domestic pay-television partners when it agrees its next cycle of domestic …

A ‘9:16’ aspect ratio production format designed particularly for smartphones and social media dissemination is the latest broadcast technology feature to have been trialled in German football’s Bunde…

The German Football League (DFL) has renewed the contract of Robert Klein, the chief executive of Bundesliga International, the league's international broadcast rights selling arm

Features

Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.