DFL (German Football League)

Latest Features

There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.

The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.

DFL (German Football League) CEO Christian Seifert tells Kevin Roberts how a combination of world-class performance, sold-out stadia and financial stability has helped make the Bundesliga a European football powerhouse.

Christian Seifert has today (Monday) announced that he will step down as chief executive of the German Football League (DFL) when his contract expires in June 2022

Bandeirantes, the Brazilian media group with free-to-air and pay-TV channels, is said to be vying with pay-television broadcaster ESPN to acquire the Brazilian broadcast rights to the Bundesliga, the top…

International media group Discovery has failed in its attempt to terminate its contract with the German Football League (DFL) for domestic German Bundesliga rights, according to a ruling handed down today…

DFL Digital Sports, the subsidiary of the German Football League (DFL) responsible for the distribution of the Bundesliga’s digital content, has recruited Ivo Hrstic, previously the director of digital o…

Features

As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties…

Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.