DDMC Fortis

Football Marketing Asia, the Asian Football Confederation’s Hong Kong-based exclusive commercial rights agency, has recruited Andrew Guy of Talisman Sport & Media, the London-based independent media-rights c…

DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)

Football Marketing Asia CEO Patrick Murphy explains the rebrand of his agency and the change of gear within the business this year, and provides a progress report on its Asian Football Confederation project.
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The Asian Football Confederation has initiated a territory-by-territory broadcast rights sales process in 10 countries across the Middle East

Ned Negus, executive vice-president, partnerships, at DDMC Fortis spoke to SportBusiness about the challenge for the sponsorship sector posed by sport being played behind closed doors, and the Covid-19 crisis more broadly. He says there is a big opportunity for sponsors in being present as sport returns, helping to bring sport back into people's lives.
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The Asian Football Confederation has announced a media rights deal with digital operator Elta TV in Taiwan that will run from 2021 to 2024

Media group CJ ENM has acquired the rights in South Korea for Asian Football Confederation properties in the 2021-24 cycle, in a deal brokered by the DDMC Fortis agency

The DDMC Fortis agency is close to agreeing a media rights deal for Asian Football Confederation properties for the 2021-24 cycle in South Korea, one of the most valuable territories for the content

Indonesian media group MNC has acquired rights for Asian Football Confederation events in the 2021 to 2024 period, the first deal of the new sales cycle being conducted by the DDMC Fortis agency