CSM

Multiple Sports
Sponsorship & Marketing

German insurance and financial services giant Allianz is in pole position to end the long-running search for a naming sponsor for the London Stadium, the main venue for the London 2012 Olympics and the current home of Premier League side West Ham United.
Rugby Union
Sponsorship & Marketing

The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency
Tennis
Sponsorship & Marketing

The Professional Tennis Players Association (PTPA) has announced that CSM Sport & Entertainment will be the official partnership development agency for the PTPA and its for-profit Winners Alliance, focusing…
Multiple Sports
Sponsorship & Marketing

Matt Vandrau, group CEO of CSM Sport & Entertainment, reflects on some of the pertinent lessons from 2022 and makes six predictions about 2023
Netball
Sponsorship & Marketing

World Netball has appointed the CSM Sport & Entertainment agency to lead its sponsorship sales for the 2023 Netball World Cup
Baseball
Events

Major League Baseball (MLB) has re-appointed CSM Sport & Entertainment to support the delivery of regular season games in London in 2023, 2024 and 2026
Cricket
Sponsorship & Marketing

The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.
Cricket
Events

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…
Motorsport
Fan Engagement

Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.
Motorsport
Events

With the first-ever Saudi Arabian Grand Prix taking place this weekend, SportBusiness speaks with Charlie Beauchamp and Chris Long of CSM Sports and Entertainment, who are acting in advisory capacity for the race. They talk about the Kingdom's commercial goals and what will be needed to make the event a success. Adam Nelson reports.
Football
Media

Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Multi-sport
Sponsorship & Marketing

Despite the challenges, Tokyo 2020 delivered on the Olympic promise of uniting people around the world through sport, says Kathryn Rhodes associate director, business development, at CSM Asia.
Cricket

Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong
Events

Giles Stanford, director, global events, for CSM Live, outlines 12 ways sports right-holders can procure, design and produce more events that take less of a toll on the environment
Football
Fan Engagement

Sebastian Page, account director at CSM Hong Kong, says Tottenham Hotspur's Son Heung Min's on-and-off-pitch success underlines the special value of Asian stars in European football
Technology

SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.
Badminton
Events

Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G