Crystal Palace FC

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South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.

Crystal Palace has become the latest English Premier League outfit to sign up anti-perspirant brand Sure as a sponsor

English Premier League football club Crystal Palace has become the latest sports rights-holder to sign up fan engagement platform Iqoniq as a sponsor

English Premier League club Crystal Palace has extended its academy-focused sponsorship contract with energy brand Utilita

English Premier League club Crystal Palace has signed up gambling firm W88 as its new main sponsor. The brand will take the front-of-shirt designation at the club, beginning with the 2021-22 season