Cricket Australia
Cricket Australia appoints Rise Worldwide to sell virtual inventory in India
Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Toyota and HCLTech upgrade to fill CA’s main shirt positions
Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
Cricket Australia finances take another hit despite T20 World Cup boost
Cricket Australia has reported a loss of A$16.9m (€10.1m/$10.7
BKT and Cricket Australia renew BBL deal to 2025
Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
South Africa and Australia unveil sleeve sponsors for Cricket World Cup
Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Asics adds to Cricket Australia’s set of long-term sponsors
Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets.
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Big Bash League bounces back, final draws record audiences on Foxtel
The 2022-23 season of Australian cricket's Big Bash League is being hailed as a return to form for a competition that had slumped in popularity in recent years
Cricket Australia withdraws from Afghanistan series in women’s rights protest
Cricket Australia has announced the withdrawal of its men’s team from an upcoming one-day international (ODI) series against Afghanistan due to the Taliban further limiting women’s rights in the country.
Morgan Stanley ‘brought in’ as Cricket Australia weighs up private investment
Cricket Australia (CA) has engaged US financial services company Morgan Stanley to help it assess a potential privatisation model that could see it sell off a stake in its commercial business
Cricket Australia strikes A$1.5bn extensions with Foxtel and Seven, legal action withdrawn
Cricket Australia has extended its domestic media rights agreements with pay-television operator Foxtel and commercial broadcaster Seven in deals worth a total of A$1.5bn ($1bn/€954.4m) over seven seasons, from 2024-25 to 2030-31.
Former New South Wales Premier to become Cricket Australia chair
Cricket Australia (CA) is set to have its fourth chair in less than 18 months, with Mike Baird to replace Lachlan Henderson next year
KFC extends with Cricket Australia
Cricket Australia (CA) has extended its multi-asset sponsorship with fast food chain KFC until the end of the 2024-25 Australian season
4 Pines extends with Cricket Australia
Australian craft beer company 4 Pines Brewing has signed a one-year extension with Cricket Australia as the official beer of the Australian men’s cricket team.
Woolworths extends with Cricket Australia
Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
Nine ‘agrees Tennis Australia domestic rights renewal’
Australian broadcaster Nine Entertainment is reported to have renewed its domestic media rights for the Australian Open tennis Grand Slam in a deal with Tennis Australia
Cricket Australia expands Gravity Media production deal
Production and media services company Gravity Media has announced the expansion of its broadcast and technology deal with Cricket Australia
IPL teams ‘approach Australian cricketers about year-round contracts’
Indian Premier League teams have made informal approaches to Australian cricketers about year-long playing contracts, a concept that could shake up international cricket, The Sydney Morning Herald has…
Weber extends Women’s Big Bash title deal
Weber Barbecues has extended its naming-rights sponsorship of Australia’s Women's Big Bash League (WBBL) for another season.