Coca-Cola Company

Football
Sponsorship & Marketing

Coca-Cola, the US soft drinks corporation, has signed a new deal with its long-term commercial partner Uefa, becoming an official global sponsor of Euro 2024, the second tier of the federation’s national te…
Multiple Sports
Finance & Law

The Coca-Cola Co. has acquired full control of BodyArmor for $5.6bn (€4.8bn) in a deal which values the sports drink brand at approximately $8bn.
Rugby Union
Sponsorship & Marketing

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.