CBS Sports
CBS totals over 16m viewers on Masters final day
CBS Sports' Sunday broadcast of the Masters, which included the conclusion of the third round and the final round, earned 16
NCAA men’s Final Four, championship suffer viewership decline
The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
Hershey extends sponsorship deal with NCAA
The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros
CBS to air NWSL Championship in primetime again
For the second straight year, the National Women's Soccer League Championship will air on primetime on CBS in the United States
Warner Bros. Discovery, CBS ‘virtually sold out’ of March Madness ad space
Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
CBS Sports launches FAST soccer network, US Open Cup to stream on Bleacher Report
CBS Sports has announced a free 24-hour, soccer-specific streaming channel called CBS Sports Golazo Network
Start of Amazon’s ‘TNF’ helps lead to dip in NFL viewership
League finishes the 2022 regular season down slightly in domestic viewership, but several linear networks posted audience gains
NFL, domestic media partners set series of audience records
League generates its best-ever average viewership for Thanksgiving Day games
ESPN, CBS Sports, Conference USA strike rights deal
Conference USA, a mid-tier player in the landscape of United States college sports, has completed a five-year multimedia rights deal with ESPN and CBS Sports that will increase accessibility to the conference…
NWSL title game secures record 915,000 audience on CBS
The National Women's Soccer League championship game on October 29 secured a record 915,000 average audience on the main CBS network in the United States, reflecting the league's continued growth over…
NWSL unveils expansive title game events, TV coverage
The growth of the National Women's Soccer League in the past year will be further demonstrated this week in the extensive build-up events to the 2022 championship game on October 29, as well as in its…
CBS Sports returns as Big3 primary broadcast partner in 2023
CBS Sports will return as the Big3 basketball league's primary domestic broadcast partner in 2023, it has been announced
NFL records series of gains in Week 1 domestic viewership
Each of league's US rightsholders see markers of audience growth
NWSL title game secures primetime slot on CBS thanks to ‘power of partnership’
Executives from the NWSL, CBS Sports, and Ally Financial tell SportBusiness how they worked together to enable the championship game secure a primetime slot.
CBS’ McManus describes NFL ratings as speeding ‘freight train’
Optimism high for continued ratings boosts as 2022 season start approaches
CBS to air NWSL championship game in primetime for first time
The National Women's Soccer League championship game will be aired in primetime for the first time on the CBS network this year thanks to the help of league sponsor Ally Financial
Big Ten signs landmark media rights deals with CBS, Fox, NBC
Agreements are by far the most lucrative conference pacts in US college sports history