Burson Cohn & Wolfe

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Callum McCarthy looks at the various ways in which lesser-known European host cities are benefiting from staging a variety of international esports competitions.

The International Association of Athletics Federations (IAAF) has appointed global communications agency Burson Cohn & Wolfe (BCW) to run global campaigns to promote its events and sports initiatives

Swiss sports communications consultancy Burson-Marsteller Sport yesterday became the sports practice of Burson Cohn & Wolfe, following the merger of its parent company and global advisory firm Cohn & Wolfe