Bundesliga

Latest Features

Vodafone and the Bundesliga launched a world-first use of a 5G mobile network in Wolfsburg’s Volkswagen Arena on Monday night. Adam Nelson reports on how the technology can bring second-screen engagement to the match day experience.

As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.

Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. Bob Williams spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.

Digital and social media consultant Richard Clarke says LaLiga’s OTT move, and the Bundesliga’s fanatical drive for social media engagement, all come down to the pursuit of the Premier League

Brazilian betting operator Betsul has acquired betting streaming rights to the German Bundesliga ahead of the league’s return to action this weekend.

German pay-television broadcaster Sky Deutschland will offer viewers the option of playing recorded crowd noise during its Bundesliga coverage as the domestic football season returns tomorrow (Saturday)

UK pay-television broadcaster BT Sport will show every remaining German Bundesliga match this season as the league gears up for its return this weekend

Germany’s Bundesliga looks set to become the first major European league to return to action after the Covid-19 pandemic after the German government gave the green light to its resumption.

Features

How the Bundesliga is putting quality above quantity in its digital and social media strategy.

The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.

Elisha Chauhan asked Borussia Dortmund whether safe standing - looking likely to be introduced in the English Premier League - make financial sense.

Kevin McCullagh from TV Sports Markets looks at how two newspaper sports-rights deals are showing signs of increased potential for internet clips, content that has been notoriously difficult to monetise.