Bundesliga

Latest Features

Vodafone and the Bundesliga launched a world-first use of a 5G mobile network in Wolfsburg’s Volkswagen Arena on Monday night. Adam Nelson reports on how the technology can bring second-screen engagement to the match day experience.

As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.

Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. Bob Williams spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.

Digital and social media consultant Richard Clarke says LaLiga’s OTT move, and the Bundesliga’s fanatical drive for social media engagement, all come down to the pursuit of the Premier League

Following the completion of Bundesliga's new media-rights deal with ESPN in the United States, which begins in 2020, the German league's chief executive Christian Seifert has revealed he was disappointed…

Borussia Dortmund chief executive officer Hans-Joachim Watzke has said that the German Bundesliga club will be increasing efforts in reaching out to the Chinese and Asian markets over the next few years

The European club football market is now worth a record £25.1bn (€28.5bn/$31.7b

Bundesliga clubs Eintracht Frankfurt and VfL Wolfsburg will play a friendly match in Foshan on May 24 as part of their post-season tours to China

Features

How the Bundesliga is putting quality above quantity in its digital and social media strategy.

The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.

Elisha Chauhan asked Borussia Dortmund whether safe standing - looking likely to be introduced in the English Premier League - make financial sense.

Kevin McCullagh from TV Sports Markets looks at how two newspaper sports-rights deals are showing signs of increased potential for internet clips, content that has been notoriously difficult to monetise.