The UK government has approved the English Premier League’s rolling over of its current broadcast deals with Sky Sports, BT Sport, Amazon Prime and BBC Sport for another three years.
French telco Altice has acquired a 12.1-per-cent stake in UK counterpart BT, but has maintained this will not lead to a takeover offer
The new three-season deals, from 2022-23 to 2024-25, would replicate the current three-season deals, from 2019-20 to 2021-22. This includes the duration, the fee and the number of matches.
The Scottish Rugby Union (SRU) has signed up automotive retailer, the Peter Vardy Group, as its new front-of-shirt sponsor for the Scotland national team while renewing and realigning its sponsorship deal…
UK pay-television broadcaster BT Sport has signed a five-year deal for exclusive rights to all of the West Indies cricket team’s home matches, along with an agreement to show all men’s and women’s domes…
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
UK telco BT has today (Friday) made its first move into esports sponsorship through a major multi-year agreement with UK-based organisation Excel Esports
UK telecoms operator BT has moved to combat the illegal piracy of its premium subscription-based content by teaming up with video infrastructure company Ateme
UK telecoms operator BT has, for the first time, made its pay-television BT Sport channels available on a monthly basis without a contract
UK pay-television broadcaster BT Sport has claimed a landmark with the delivery of the first live broadcast in 4K High Dynamic Range (4K HDR) and Dolby Atmos sound