British Paralympic Association

Multiple Sports
Sponsorship & Marketing

UK energy firm Centrica's busy 2023 in sponsorship continues apace with the announcement of its subsidiary British Gas agreeing a five-year deal with Team GB and ParalympicsGB
Multi-sport
Sponsorship & Marketing

Team GB and ParalympicsGB have extended the sponsorship contract of mattress retailer Dreams ahead of the Beijing 2022 Winter Olympic and Paralympic Winter Games
Para Sport
Governance

Nick Webborn has been appointed for a second term as chair of the British Paralympic Association following an open recruitment for the position
Sponsorship & Marketing

Camelot, the company which operates the UK’s National Lottery, has agreed sponsorship deals with the British Olympic Association and British Paralympic Association ahead of the rescheduled summer Olympic a…
Para Sport
Sponsorship & Marketing

The British Paralympic Association has signed up  Nestlé Cereals UK to sponsor ParalympicsGB.
Media

UK Olympic and Paralympic sports bodies have created a company to collectively manage their media rights, with the intention of exploiting them on an OTT platform developed in partnership with a media…
Events

Countries and cities have various reasons for bidding to host an event beyond financial gain. Legacies can include improving the image of the city or country, putting it on the map in terms of attracting future events, creating a positive economic impact from increased tourism (the subject of a later report in this series), building venues and facilities that will enhance the health of a nation and help develop new sports stars, and improved infrastructure in areas from transport to telecoms and beyond.
Events

Auckland was ranked first in the 2014 Ultimate Sports Cities rankings in the category of Legacy. Each major event supported by Auckland Tourism Events and Economic Development (ATEED), the body responsible for such events in the city, must have a plan that sets out the legacy that the event organiser will work towards.
Events

London was ranked second in the 2014 Ultimate Sports Cities rankings in the category of Legacy. The London 2012 Summer Olympic and Paralympic Games were a huge global marketing showcase for London. The city is delivering the legacy of 2012 by maintaining the momentum and enthusiasm for major sporting events, and using its infrastructure, logistics and expertise to host more events.