Brax Sports Assets
Broad TV coverage assured for Serie B, Band deal unresolved
The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.
Corinthians weighs three bids for media rights as Brax joins race
Campeonato Brasileiro Série A club Corinthians now has three offers on the table for its broadcast rights, after the Brax Sports Assets agency made a proposal worth a basic R$240m (€44.2m/$48.2m) per year.
Penalty becomes Brazilian leagues and cup sponsor in Brax-brokered deal
Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
Sportfive nets third-party rights to Brazil and Argentina’s home World Cup qualifiers
A key piece of the puzzle in the South American media-rights market has been solved ahead of the Conmebol Fifa World Cup qualifiers that get under way this week, with the Sportfive agency landing rights…
Brax agency secures Brazilian Série B broadcast rights
Campeonato Brasileiro Série B clubs have accepted a proposal from the Brazilian Football Confederation (CBF) that will see the Brax Sports Assets agency take on broadcast rights for the competition for …
Betano joins Supercopa with Copa do Brasil
Sports betting operator Betano has added the Supercopa do Brasil to its title sponsorship of domestic club football competition the Copa do Brasil
Band ‘wins rights’ to Carioca State Championship
Brazilian commercial broadcaster Band looks set to show a select number of matches from the Campeonato Carioca, the state’s annual tournament, from the 2023 season until 2025.
Brax Sports Assets to sell sponsor packages for Copa do Brasil
The Brazilian Football Confederation (CBF) has appointed the Brax Sports Assets agency to broker sponsorship deals for the Copa do Brasil knockout club competition