Boston Bruins
TD Garden naming rights extended through 2045
North American banking company TD Bank has retained the naming rights to TD Garden, the home of the National Basketball Association's Boston Celtics and National Hockey League's Boston Bruins, until 2045…
NHL unveils sponsorship activations for 2023 Winter Classic fan fest
The National Hockey League has unveiled its sponsorship activations for the 2023 Discover NHL Winter Classic fan fest, which is accompanying the outdoor tentpole event between the Boston Bruins and Pittsburgh…
Bruins bring in Rapid7 as inaugural jersey patch sponsor
The National Hockey League's Boston Bruins have named Boston, Massachusetts-based cybersecurity firm Rapid7 as the team's inaugural jersey patch sponsor for home and road uniforms from the 2022-23 season
DraftKings, Bruins seal multiyear DFS partnership
Prominent United States-based gaming company DraftKings has unveiled a multiyear partnership with the National Hockey League's Boston Bruins, becoming the exclusive official daily fantasy partnership of…
St. Louis Blues among latest NHL teams to add helmet sponsors
A further series of National Hockey League teams have announced helmet sponsorships for the upcoming 2020-21 season.
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NHL teams exploring outdoor games to secure fan attendance
Several National Hockey League teams are reportedly looking into playing home games in outdoor stadiums to try to secure fan attendance in the wake of the Covid-19 pandemic
Boston Bruins, TD Garden owners putting staff on leave and implementing pay cuts
Delaware North, the company which owns both the National Hockey League's Boston Bruins and the TD Garden, has announced it is putting staff on temporary leave and reducing salaries amid the sports shutdown …
TD Garden vows to ‘make right’ cramped new seats following fan complaints
The renovation of TD Garden, home of the National Hockey League's Boston Bruins and National Basketball Association's Boston Celtics, has led to a number of complaints from fans over the lack of legroom…
Boston Bruins to partner with NWHL team Boston Pride
The Boston Bruins have partnered with the National Women's Hockey League's Boston Pride, following the lead of three other NHL franchises.
Boston Celtics’ TD Garden to be given $100m revamp
TD Garden, the home of the NBA Boston Celtics and NHL Boston Bruins, will be given a $100m (€88m) revamp by owner-operator Delaware North, it was announced on Friday.