Borussia Dortmund

Football
Licensing & Merchandising

Borussia Dortmund has announced a new multi-year agreement with global experiences and merchandising platform Legends to upgrade the German club's e-commerce offering.
Football
Governance

Borussia Dortmund is eyeing a doubling of its sponsorship revenue emanating from the United States after opening its inaugural office in the Americas, chief executive Hans-Joachim Watzke has declared
Football
Sponsorship & Marketing

Borussia Dortmund (BVB) has become the latest European football club to add sports energy drink Prime to its sponsorship portfolio.
Football
Governance

Hans-Joachim Watzke, one of the most powerful figures in German football, is to step down as chief executive of Bundesliga club Borussia Dortmund by the end of 2025
Football
Sponsorship & Marketing

Bundesliga club Borussia Dortmund has struck an early extension to its partnership with the Sportfive agency, stating that the US will be a target territory for its international marketing efforts in the…
Football
Sponsorship & Marketing

Chinese-owned electric bicycle manufacturer Tenways has agreed a sponsorship deal with German Bundesliga football club Borussia Dortmund. Tenways has become the 'official e-bike partner' of the club
Football
Sponsorship & Marketing

Bundesliga club Borussia Dortmund has named specialized sports channel Afizzionados as its inaugural regional partner in Mexico, becoming the latest European soccer club to align with the network
Football
Sponsorship & Marketing

Cryptocurrency platform Coinbase has become a Premium Partner of Bundesliga club Borussia Dortmund in a deal brokered for the club by the Sportfive agency
Football
Sponsorship & Marketing

Online financial trading platform AIMS has agreed a deal to sponsor German Bundesliga club Borussia Dortmund's Asia Tour this month
Football
Events

German Bundesliga team Borussia Dortmund (BVB) is to travel to Southeast Asia for a mid-season tour later this year
Football
Fan Engagement

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Football
Fan Engagement

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Football
Sponsorship & Marketing

German Bundesliga club Borussia Dortmund has signed up barbecue manufacturer Enders as a sponsor. The deal will run for the next three years, until the end of the 2024-25 season
Football
Sponsorship & Marketing

Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract
Football
Sponsorship & Marketing

FC Bayern Munich has confirmed the early extension of its main shirt deal with Deutsche Telekom by five years to 2027
Football
Sponsorship & Marketing

Workday, a provider of enterprise cloud applications for finance and human resources, has signed as a Premium Partner of Bundesliga club Borussia Dortmund
Football
Technology

German Bundesliga club Borussia Dortmund has announced a €8.5m ($9.1m) investment in video and artificial intelligence company Staige.
Football
Sponsorship & Marketing

German car brand Opel will not renew its sleeve sponsorship of German Bundesliga outfit Borussia Dortmund after this season