BMW
Inter installs Paramount+ as main shirt sponsor
Inter Milan has announced video-on-demand subscription service Paramount+ as its main shirt sponsor just in time for the club’s new kit launch.
BMW to offer in-car coverage of Ryder Cup
German automotive manufacturer BMW has signed a new agreement with the Ryder Cup that will allow drivers of its cars to watch this year’s edition of the golf tournament from inside their vehicles.
Campaigners call out BMW and Toyota over sustainability sponsorships
Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
BMW extends long-term backing of International Biathlon Union
German automotive manufacturer BMW has renewed its sponsorship of the International Biathlon Union (IBU) in a deal brokered by the Infront agency
BMW signs landmark sponsorship across ‘Australian Golf’
The Australian branch of automotive manufacturer BMW has become a sponsor of Golf Australia, the PGA of Australia and the WPGA of Australasia in a landmark agreement
Real Madrid replaces Audi with BMW
Real Madrid has confirmed it has signed up automotive manufacturer BMW to its sponsorship portfolio
BMW Group sponsors Munich-based European Championships
The BMW Group has signed as the official premium partner of the multi-sport European Championships, which runs this year from August 11-21 in Munich, Germany