Big3 Basketball

Basketball
Media

Ice Cube's Big3 basketball league is extending its international reach by securing an expansive domestic and global rights deal with streaming service DAZN
Basketball
Licensing & Merchandising

The Big3 basketball league is reshaping its ownership structure to offer fans minority stakes in its 12 teams through the form of non-fungible tokens (NFTs)
Basketball
Sponsorship & Marketing

The Big3 basketball league has secured a wide-ranging partnership with American telecommunications giant Verizon, which has been designated the presenting partner of the league's playoff and championship …
Basketball
Governance

In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, Big3 co-founder Ice Cube speaks to SportBusiness about the wider opportunities for 3x3 basketball amidst the sport's Olympic debut, and why he thinks Big3 players should be allowed to compete at future Games. Bob Williams reports.
Basketball
Sponsorship & Marketing

Ice Cube's Big3 basketball league has expanded its partnership with Microsoft, naming the multinational technology company the official technology partner of the league.
Basketball
Sponsorship & Marketing

Ice Cube's Big3 basketball league has brought in fast food chain Taco Bell as its official restaurant partner ahead of the 2021 season tip-off, scheduled for July 10 in Las Vegas, Nevada
Basketball
Sponsorship & Marketing

The Big3 basketball league has unveiled a partnership with multinational technology company Microsoft for the 2021 Big3 SuperDraft, which is taking place June 14 at the Microsoft Lounge in Los Angeles,…
Basketball
Media

Upstart social media company Triller has continued its expansion by joining CBS Sports as a domestic broadcast partner of Ice Cube's Big3 basketball league
Basketball
Sponsorship & Marketing

The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.
Basketball
Governance

The Big3 basketball league has announced plans for its fourth season this summer after calling off its campaign in 2020 due to the Covid-19 pandemic
Basketball
Sponsorship & Marketing

The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.
Basketball
Industry Moves

The Big3 basketball league has hired veteran sports business and media executive Chris Hannan as its new chief executive officer
Basketball
Governance

Ice Cube's Big3 basketball league has been forced to cancel its 2020 season as a result of the global Covid-19 pandemic
Basketball
Governance

Ice Cube’s Big3 basketball league has called off plans to stage its New York event this June at the Louis Armstrong Stadium due to the impact of the global Covid-19 pandemic.
Basketball
Events

Ice Cube’s Big3 basketball league is partnering with media production company Endemol to create a planned reality show basketball tournament amid the global Covid-19 pandemic.
Basketball
Governance

Ice Cube's Big3 basketball league has decided to abandon its touring model in large part this year due to the global coronavirus outbreak
Basketball
Events

Ice Cube's Big3 basketball league will stage its New York event this June at the Louis Armstrong Stadium, which is normally the home of the US Open major tennis championships
Basketball
Media

Ice Cube’s Big3 basketball league has extended its domestic broadcast partnership with CBS Sports for the 2020 season.