Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.
Before opening the NYC office, Bayern had 13 million fans in the US; they now have 27 million. In 2014 Bayern had just eight fan clubs spread across America; now they have 136 in 39 states. Bob Williams investigates.
CHINA DIGEST | NHL makes its play; Bayern opens Shenzhen facility; first live broadcast for WrestleMania
Can last season’s UEFA Champions League winner and giant of European football, Bayern Munich, replicate its success in basketball? Matt Cutler looks at the resurgence of the German team as a force on the court and asks its managing director, Marko Pesic, how he has gone about creating a sustainable financial model for the project.
German Bundesliga football club Bayern Munich has moved to further enhance its global brand by opening a new office in Shanghai, China.