Stadium operators can sometimes find it hard to identify a lucrative naming rights partnership – especially when the venue has long been associated with a different brand. Will Mann looks at some different strategies for success.
Football teams looking to redevelop their stadia are increasingly carrying out major construction work while continuing to host matches and events. Ben Cronin asks the experts about the cost implications and risks.
Brazilian football player Neymar was cast in the lead role of this year’s World Cup before being cast in plaster following a back injury in the quarter-final. Owen Evans looks at whether the Barcelona superstar can now follow in David Beckham’s footsteps to commercial superstardom.
Following the rollout of Barcelona’s new outdoor lounge, Elisha Chauhan looks at some recent innovations in the use of sports stadia for non-matchday hospitality.