AT&T
Soccer United Marketing, AT&T sign multi-year sponsor extension for MLS, FMF
Soccer United Marketing (SUM), the marketing arm of Major League Soccer, has announced a multi-year extension between telecoms group AT&T and Leagues Cup, the Mexican Football Federation (FMF) and MLS
AT&T ‘ends title sponsorship’ of Byron Nelson
US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
AT&T extends long-running US Soccer sponsorship
US telecoms group AT&T has extended its sponsorship agreement with the US Soccer Federation
AT&T extends NCAA sponsorship until 2025
Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001
WarnerMedia’s HBO Max to combine with discovery+ following merger
Media group Discovery plans to combine its subscription streaming service, discovery+, with WarnerMedia’s HBO Max, once its planned merger with the AT&T-owned entity completes.
Discovery receives European Commission backing for WarnerMedia merger
Media group Discovery has announced that the European Commission has granted unconditional antitrust clearance to the company’s proposed acquisition of telecoms giant AT&T’s WarnerMedia business.
Bidding accelerates for NFL Sunday Ticket
Out-of-market package remains of high interest to multiple suitors
AT&T’s WarnerMedia merges with Discovery to battle streaming giants
US telecoms giant AT&T has spun off its media arm, WarnerMedia, and merged it with media group Discovery in a major agreement announced today (Monday)
AT&T strikes deal with TPG to spin off DirecTV
Satellite television company receives sharply diminished valuation
Schramm Marketing Group’s Eli loses battle with Covid-19 virus
Rafael Eli, a partner and chief operating officer at Schramm Marketing Group, the New York-based sponsorship and events agency involved in sports, has died after contracting the Covid-19 virus
AT&T, Spectrum end carriage conflict for SportsNet LA
Distribution deal reached after stalemate of more than six years
AT&T sale of regional sports networks ‘falls short’
US telco AT&T's plans to sell its four regional sports networks as part of a wider plan to slash the company’s debts is faltering, according to the New York Post.
Cubs’ new RSN gets key distribution on DirecTV
Placement on Chicago's second-largest TV carrier gives new RSN early boost
NFL stadiums are key testing ground for 5G mobile rollout in US
Expansive size and density of some of US' largest sports facilities provide a fertile environment to experiment with next-generation mobile technology. Story by Rick Snider.