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Investment company looks to transform historic event after 25-year partnership with ITF Rakuten owner will provide financial backing and help create new app to engage fans

No person is better placed to comment on the development of the WTA (Women’s Tennis Association) than its founder Billie Jean King.

Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.

What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.

Experienced tennis executive and new ATP chief Chris Kermode gives Matt Cutler his vision for men’s tennis, and why he wants to turn ATP World Tour events into sports entertainment behemoths.

London-based data-led marketing agency Two Circles has been appointed by the Association of Tennis Professionals to help drive ticket sales for the season-ending Nitto ATP Finals in November

Justin Gimelstob has announced he is resigning from the board of the Association of Tennis Professionals and will not seek another term in a move that could clear the way for Chris Kermode’s contract a…

The ATP has confirmed Turin has been selected to host the ATP Finals from 2021-2025

The ATP Finals, the season-ending event for the men’s ATP Tour, is set to leave London, with multiple reports claiming that the Italian city of Turin is favourite to land the tennis showpiece.

Features

Experienced tennis executive and new ATP chief Chris Kermode gave Matt Cutler his vision for men’s tennis.