ATP

Latest Features

The ATP Finals’ 12-year run in London helped to boost the profile of the event and showcase London's O2 Arena as sports venue. Adam Nelson examines the tournament's stay in the city and looks at how the commercial model will change now that it is moving to Turin.

ATP chairman Andrea Gaudenzi talks about a challenging first nine months as ATP chairman and explains what tennis can learn from the music industry. Ben Cronin reports.

In the latest video interview from SportBusiness, ATP chairman, Andrea Gaudenzi, speaks to Europe editor Ben Cronin about plans to resume the international tennis tour in August and his vision to centralise…

The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.

Investment company looks to transform historic event after 25-year partnership with ITF Rakuten owner will provide financial backing and help create new app to engage fans

Due to a spike of Covid-19 cases in South Korea the ITTF has cancelled the 2020 ITTF World Team Table Tennis Championships

Tournament promoters in specific event categories on the ATP men’s professional tennis tour will be able to sell betting operator sponsorships from next year.

A later start date of February 8 for the Australian Open has been confirmed by tennis governing body the ATP, along with the schedule for the start of the 2021 season

The ATP tennis tour has launched a new global marketing campaign which is designed to resonate with a younger generation of tennis fans

Features

No person is better placed to comment on the development of the WTA (Women’s Tennis Association) than its founder Billie Jean King.

Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.

What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.

Experienced tennis executive and new ATP chief Chris Kermode gives Matt Cutler his vision for men’s tennis, and why he wants to turn ATP World Tour events into sports entertainment behemoths.

Experienced tennis executive and new ATP chief Chris Kermode gave Matt Cutler his vision for men’s tennis.