ATP
Mission accomplished for ATP and O2 as Finals bids farewell to London
Spotify’s collective model inspires new ATP chairman Gaudenzi
Gaudenzi: “Linear programming wasn’t a good fit for tennis”
Kermode defends his ATP achievements following council coup
Kosmos’ Davis Cup shake-up aimed at reviving ‘commercially undervalued’ competition
Round-Up: ITTF axes 2020 World Team Championships, Formula E postpones January races, and more
ATP sanctions betting and fantasy sports sponsorships in key tournament categories
Delayed start for Australian Open as ATP unveils 2021 calendar start
ATP launches new global marketing campaign with Matta agency
Leadership: Billie-Jean King and the roots of the WTA
Social Media Case Study: ATP World Tour Finals
Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.
Social Services
What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.
Headliner: Chris Kermode
Experienced tennis executive and new ATP chief Chris Kermode gives Matt Cutler his vision for men’s tennis, and why he wants to turn ATP World Tour events into sports entertainment behemoths.
Video: Chris Kermode
Experienced tennis executive and new ATP chief Chris Kermode gave Matt Cutler his vision for men’s tennis.