Ascot
Features
Ascot digs into customer data to help double hospitality revenues
Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
Ascot Racecourse renews IMG licensing partnership
Ascot Racecourse has renewed its exclusive global licensing and on-site retail agreement with the IMG agency until 2025
Ascot Racecourse becomes latest to join OVG’s International Venue Alliance
Ascot Racecourse has become the latest venue to join Oak View Group’s International Venue Alliance, with a focus on attracting international sponsors to the horse racing track.
Royal Ascot to reduce plastic waste through cup return scheme
Ascot Racecourse has announced it is introducing a cup recycling scheme during next week’s Royal Meeting to reduce plastic waste.
Ascot engages IMG to develop global licensing programme
The UK’s Ascot Racecourse has agreed a multi-year deal with IMG under which the agency will serve as its worldwide licensing representative and develop a new offering for its leading horse racing events.