AS Monaco
Russian tycoon Rybolovlev considers AS Monaco sale
Russian billionaire Dmitry Rybolovlev is considering the sale of his majority stake in French Ligue 1 club AS Monaco and has engaged Raine Group to act as advisor in any sale
APM replaces tourism body as AS Monaco’s main shirt sponsor
Ligue 1 club AS Monaco has signed up fashion jewellery brand APM Monaco as its new main partner, a deal that ends the local Tourist & Convention Authority’s short spell as the holder of front of shirt sponsorship rights.
Monaco agrees Royal Caribbean, Teddy Smith kit sponsorship deals
AS Monaco has agreed new sponsorship deals with global cruise line Royal Caribbean and fashion brand Teddy Smith
AS Monaco leverages virtual advertising to strike 6686 deal
AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region
Monaco signs up Rarecubes for digital push
Ligue 1 club AS Monaco has agreed a deal with Swiss Web3 consulting agency Rarecubes to “push the boundaries” of the digital fan experience.
Monaco names LNR’s Chatelard as marketing director
Thibaut Chatelard, the long-serving chief marketing and revenue officer at France’s Ligue Nationale de Rugby (LNR), has taken up a new role at Ligue 1 football club AS Monaco.
Monaco signs Viwone as back-of-shirt sponsor
AS Monaco has announced French headphones brand Viwone as a new sponsor until the end of the 2022-23 season
Monaco takes TGI Sport’s PADS technology into Ligue 1
TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has enhanced its relationship with AS Monaco by becoming the official LED supplier to the Ligue 1 football club
AS Monaco targets new fans in Japan with Casino Secret deal
French Ligue 1 club AS Monaco has signed Casino Secret as an official regional sponsor in Japan, where the club is growing in popularity following its recent signing of Takumi Minamino
eToro replaces Fedcom on AS Monaco’s shirtfront for European nights
Multi-asset trading platform eToro has extended its main partner deal with French Ligue 1 club AS Monaco to include front-of-shirt branding in European competition
VBet extends with AS Monaco
Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25
Monaco becomes first Ligue 1 club to join Capital Block’s NFT advisory portfolio
AS Monaco has claimed a first for a French Ligue 1 football club by agreeing a partnership with sports and entertainment NFT agency Capital Block
Monaco to launch co-branded watch collection through Purnell sponsorship
French Ligue 1 club AS Monaco has signed up watchmaker Purnell to its sponsorship portfolio.
The deal makes the company the club’s 'Official Timekeeper' until 2025.
Strikerz Inc. sponsors AS Monaco ahead of UFL football game launch
French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’.
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AS Monaco launches Socios fan token, adds Premier Bet as new sponsor
French Ligue 1 football club AS Monaco has launched its $ASM fan tokens on fan engagement and rewards app Socios.com, while it has agreed a new sponsorship deal with iGaming brand Premier Bet
LFP abandons plans for Ligue 1 match in Shanghai
France’s Professional Football League (LFP) has abandoned plans to stage a Ligue 1 match between Lyon and Monaco in Shanghai amid ongoing difficulties caused by the Covid-19 pandemic in China.
AS Monaco signs Liga Stavok as regional gambling sponsor
French Ligue 1 club AS Monaco has signed up Russian gambling brand Liga Stavok as a regional sponsor
Zumub adds AS Monaco to club portfolio
French Ligue 1 football club AS Monaco has signed a sports nutrition category sponsorship deal with Zumub, an online retailer of sports nutrition supplements and products