Amazon

Football
Media

Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches
Football
Licensing & Merchandising

The National Women’s Soccer League is building on its partnership with one of its new domestic media rights-holders, Amazon, today (Monday) unveiling the e-commerce giant as its exclusive retail sponsor.
Multiple Sports
Industry Moves

Daily fantasy and sports betting company DraftKings has appointed Marie Donoghue as its new chief business and growth officer after she left her role as vice-president of Amazon’s US sports content and partnerships.
Multiple Sports
Media

Diamond Sports has entered into a restructuring support agreement with its largest creditor groups to enable it to emerge from bankruptcy, with the deal including a commitment from Amazon to make a minority investment.
Multiple Sports
Media

Technology company Amazon is in talks with Diamond Sports Group over a potential investment and streaming partnership deal with the regional-sports broadcaster.
Cricket
Media

E-commerce giant Amazon has taken a major leap into cricket after securing exclusive media rights in Australia to International Cricket Council events from 2024 to 2027
Football
Media

Details of the domestic invitation to tender for French football’s top two divisions were unveiled today (Tuesday) with league authorities hoping new five-year contract lengths and match scheduling can a…
Football
Media

Amazon has increased the price of its 'Ligue 1 Pass' ahead of the 2023-24 season, despite being set to show one fewer match per week from French football's top tier
Kickboxing
Media

Singapore-based kickboxing promotion Glory is working with e-commerce giant Amazon to bring its free ad-supported (FAST) channel to Amazon Freevee, Fire TV and Prime Video subscribers in the US
Football
Media

Online retail giant Amazon must sublicense rights to the first leg of the eagerly-anticipated Milan Derby in the Uefa Champions League semi-final, after it was ruled the match must be shown in Italy on…
Tennis
Media

Amazon's loss of major tennis rights in the UK hasn't dented its desire for the sport elsewhere, as the internet retailer has renewed its deal with the French Tennis Federation (FFT) for a package of domestic…
Football
Sponsorship & Marketing

Amazon is on the verge of announcing a deal to take the final sponsorship position in Uefa’s Women’s Football Partner programme, SportBusiness can exclusively reveal.
Football
Media

Amazon is thought to have renewed its agreement with Brazilian free-to-air broadcaster Globo for sublicensed rights to the Copa do Brasil
Baseball
Media

Amazon Prime Video and J Sports have acquired media rights in Japan for the upcoming World Baseball Classic national team competition
Multiple Sports
Media

Sports streaming service DAZN will be offered as an add-on subscription channel on Amazon's Prime Video service around the world under a new distribution deal between the two companies
US College Sport
Licensing & Merchandising

Amazon Merch on Demand has launched over 40,000 products of officially licensed National Collegiate Athletic Association merchandise for more than 200 universities, including public and private schools
NFL
Media

League finishes the 2022 regular season down slightly in domestic viewership, but several linear networks posted audience gains
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Anne Worcester, strategic advisor to Major League Pickleball. Fisher and Russo also discuss the findings of the latest investigation into the National Women’s Soccer League, Fox Sports’ linear television rights deal with Major League Soccer, Jeff Zucker’s arrival to new investment vehicle RedBird IMI, and the pair detail their top sports industry stories of 2022.