Amazon Web Services (AWS)

Football
Sponsorship & Marketing

Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
American Football
Host Broadcast & Production

The European League of Football (ELF) has agreed a production deal with Amazon Web Services (AWS), while the American football competition has signed up home appliances retailer Euronics as a new sponsor
Multiple Sports
Technology

Maple Leaf Sports & Entertainment subsidiary MLSE Digital Labs has partnered with Amazon Web Services (AWS) to create a new technology-focused research and development program called SportsX, which is d…
Motorsport
Sponsorship & Marketing

Amazon Web Services (AWS) has stepped up its association with Formula 1 by renewing and expanding its deal with the motor-racing championship to become a global partner
Esports
Media

Video game developer Riot Games has appointed Amazon Web Services to enhance esports broadcasts and transform how its content is created and distributed
Cycling
Data

Discovery Sports Events, the global promotion and event arm of the Discovery media group, has agreed a deal with Amazon Web Services for the company to become its Official Cloud, Artificial Intelligence,…
Football
Media

The German Football League (DFL) has expanded the global broadcast reach of the second-tier 2
Motorsport
Media

Formula 1 has announced that it will roll out the first of six new real-time racing statistics at this weekend’s grand prix in Imola, Italy, to enhance broadcast coverage of the motor-racing championship’s 202…
Golf
Media

Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.
Motorsport
Technology

Amazon Web Services (AWS) has become the global technology provider for the SRO Motorsports Group, building on an existing relationship between the technology firm and GT racing event organiser
Football
Media

The German Football League (DFL) is providing its international rights-holding broadcasters with IP-based live streaming through its tie-up with Amazon Web Services, the cloud computing subsidiary of Amazon
Motorsport
Media

The Formula 1 motor-racing series has detailed plans to add new television graphics for its revised 2020 season as part of its agreement with Amazon Web Services (AWS)
Rugby Union
Media

Amazon Web Services (AWS) has developed a new suite of fan statistics to activate its sponsorship rights for this year’s Six Nations rugby championship.
Football
Technology

The recently-agreed tie-up between Germany’s Bundesliga and Amazon Web Services, the retail giant’s cloud computing subsidiary, could lead to archive highlights created specifically for different rights-holding bro…
Football
Technology

Germany’s Bundesliga has become the world’s first football league to work with Amazon Web Services, the cloud computing subsidiary of the retail giant becoming increasingly involved in sports broadcasting and…
American Football
Business

Collaboration to involve artificial intelligence, cloud computing
American Football
Fan Engagement

The National Football League is continuing to pilot 5G cloud technology in the United States by partnering with Verizon and Amazon Web Services for Verizon’s 5G Ultra Wideband network.
Sponsorship & Marketing

Amazon Web Services, the cloud computing subsidiary of Amazon