Amaury Sport Organisation (ASO)

The Peruvian government has committed to staging the 2019 Dakar Rally in full following concerns over the financial strain the motorsport showpiece would place on the South American country.

SportBusiness spoke to Dimension Data chief marketing officer Ruth Rowan about the genesis and evolution of the partnership, which started in 2015 and will run to cover the 2019 Tour.


The Dakar Rally will be held in one country for the first time in its history next year after it was announced today (Friday) that Peru will be the sole destination for the 2019 edition of the historic motorsport event.

Amaury Sport Organisation (ASO) has entered into a strategic partnership with sports events organiser RPM-MKTG that is designed to drive the development of mountain bike event the Titan Desert.

The International Cycling Union (UCI) has acceded to requests to reduce the size of the pelotons at its Grand Tour road events, while the Tour de France’s 2018 edition has been rescheduled to avoid a conflict with next year’s edition of national team football tournament the Fifa World Cup.

Amaury Sport Organisation (ASO) has formalised its plans to take the Tour de France brand into China by unveiling two events that are set to take place following this year’s edition of the cycling showpiece.

Tour de France organiser Amaury Sport Organisation (ASO) has signalled its intention to tap into the Chinese market by partnering with the Activation Group agency to form new events themed around the annual ‘Grand Tour’ cycling race.

Amaury Sport Organisation (ASO) has confirmed that the new Deutschland Tour cycling event will launch in August 2018, amid aspirations to make it a key part of the elite WorldTour calendar.

The French government and cycling authorities have joined forces to announce that thermal imaging cameras will be utilised at the 2016 Tour de France in an effort to combat so-called mechanical doping.

Frank Dunne, Chief Sports Writer, SportBusiness Group on questions regarding the new Fifa president's integrity


Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 


The Mayor of Dusseldorf, Thomas Geisel, has entered into talks to bring a stage of the Tour de France cycling event to the German city.

Tour de France organiser Amaury Sports Organisation (ASO) is to launch a new event in Australia as part of an effort to broaden the global reach of the annual cycling race.

London and Manchester are among three British cities to have placed bids to host the Grand Depart of the 2017 Tour de France.

Global IT solutions and services provider Dimension Data has announced the roll out of a landmark data platform for this year’s Tour de France, under its partnership with the event’s organiser Amaury Sports Organisation (ASO).

Amaury Sport Organisation, which stages a number of leading cycling races including the Tour de France, has threatened to pull its events from the International Cycling Union (UCI) calendar due to a lack of progress in the governing body’s reform drive, according to Reuters.

Chile has withdrawn from its status as a regular host country for the Dakar Rally, stating the funds needed to stage the 2016 edition of the annual motorsport event would be better used to repair damage caused by flash floods that have hit the northern, desert region of the South American country.