All England Lawn Tennis Club (AELTC)

Member nations of the International Tennis Federation (ITF) have voted in favour of a major reform package for the Davis Cup, with Lille or Madrid to host the first final of the revamped men’s national t…

Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors.

The All England Lawn Tennis Club (AELTC) has unveiled a 7.6 per cent increase in prize money for this year’s edition of Wimbledon, along with a new sustainability drive for the grand slam tournament.

The All England Lawn Tennis Club (AELTC) has appointed Keith Prowse as the exclusive official hospitality provider for the Wimbledon grand slam tournament.

The All England Lawn and Tennis Club (AELTC), organising body of Wimbledon, has secured a £175m (€195.8m/$228m) loan facility for the second phase of the redevelopment project at the grounds of the UK’s grand slam tennis tournament.

IT software company IBM has outlined a series of artificial intelligence (AI) initiatives that will be introduced through its partnership with the All England Club for this year’s Wimbledon Championships.

The All England Club, organiser of the Wimbledon Championships, has revealed a 12.5 per cent increase in total prize money for its 2017 edition, continuing the trend of the four tennis grand slams in raising the funds on offer at their events.

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Frank Dunne looks at how Wimbledon’s social media strategy broadens the reach and value of the Championships while respecting the venerable tournament’s disdain for signs of overt commercialisation.

Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.

The All England Club, organiser of the Wimbledon Championships, has revealed that total prize money for this year’s tournament will increase to £28.1m (€36.3m/$41m), in a move that continues an ongoing upward financial trend across the four grand slam tennis events.

A team of Interpublic agencies, led by McCann London and comprising Octagon and UM, has been appointed to grow the brand of the Wimbledon tennis grand slam in key markets worldwide.

The All England Club, organiser of the Wimbledon Championships, has defended its decision to increase prize money for this year’s event to a total of £26.75m (€37.4m/$41m), the highest of the four grand slam tennis tournaments.

The All England Lawn Tennis Club (AELTC) has announced that the overall prize fund for this year’s Wimbledon Championships will total £25m (€30.4m/$42m), an increase of £2.4m on the previous year’s grand slam tournament.