All England Lawn Tennis Club (AELTC)

What can traditional sports learn from esports? Is VR the next HD or 3D? And what will the world's biggest sports property be in ten years' time? SportBusiness International asked the questions at the Leaders Sport Business Summit.

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Frank Dunne looks at how Wimbledon’s social media strategy broadens the reach and value of the Championships while respecting the venerable tournament’s disdain for signs of overt commercialisation.
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Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.

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The All England Club, organiser of the Wimbledon Championships, has revealed that total prize money for this year’s tournament will increase to £28.1m (€36.3m/$41m), in a move that continues an ongoing upward financial trend across the four grand slam tennis events.

A team of Interpublic agencies, led by McCann London and comprising Octagon and UM, has been appointed to grow the brand of the Wimbledon tennis grand slam in key markets worldwide.

The All England Club, organiser of the Wimbledon Championships, has defended its decision to increase prize money for this year’s event to a total of £26.75m (€37.4m/$41m), the highest of the four grand slam tennis tournaments.

The All England Lawn Tennis Club (AELTC) has announced that the overall prize fund for this year’s Wimbledon Championships will total £25m (€30.4m/$42m), an increase of £2.4m on the previous year’s grand slam tournament.

Wimbledon is more than a tennis grand slam but it's unique character has to be nurtured if it is to avoid being taken over by commercial interests. It is a line that CEO Richard Lewis treads with finesse and passion.

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