All England Lawn Tennis Club (AELTC)
AELTC extends multiple sponsorship deals
The All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Championships, has announced it has renewed official supplier deals with Rolex, Jaguar and Robinson’s.
Sipsmith gin joins Wimbledon suppliers, Pimm’s stays on the roster
Craft gin brad Sipsmith has been named as the first 'Official Gin Partner' of the Wimbledon Championships.
The deal was made by the tournament organisers the All England Lawn Tennis Club (AELTC)
Insurance policy allows Wimbledon to allocate £10m in prize money, despite cancellation
The All England Lawn Tennis & Croquet Club (AELTC) has announced it will allocate prize money for this year’s cancelled Wimbledon Championships having taken out an insurance policy that included pandemic c…
New extension of long relationship puts IBM at heart of Wimbledon’s expansion
The 30-year relationship between Wimbledon and tech company IBM will become even closer under a new deal announced this month
IBM extends Wimbledon deal, creates integrated team with AELTC
Global technology company IBM and the All England Lawn Tennis Club (AELTC), the organisers of the Wimbledon Championships, have extended their 30-year relationship with a new long-term contract
LTA registers £8.7m profit but Wimbledon cancellation threatens finances
The Lawn Tennis Association, the national governing body for tennis in Great Britain, recorded an operating profit of £8.7m ($10.64m /€9.68
Wimbledon officially cancelled due to Covid-19 pandemic
The All England Lawn Tennis Club has announced the cancellation of this summer's Wimbledon championships due to the global Covid-19 pandemic
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Eurosport adds new Wimbledon rights as Bolton becomes AELTC’s first female CEO
Discovery-owned international sports broadcaster Eurosport has secured rights to Wimbledon in the Czech Republic and Slovakia for the first time as part of a new deal encompassing 11 European markets
Saran expands Wimbledon rights deal to 13 territories
Saran Media, the Turkish media-rights agency, has extended its contract for the rights to tennis Grand Slam tournament Wimbledon for a further two years in a deal covering 13 territories
AELTC adds ATP event in Mallorca as part of grass-court investments
The All England Lawn Tennis and Croquet Club (AELTC) has detailed a series of strategic investments in the grass-court season, including a new event in Mallorca, as part of plans to improve preparations…
AELTC commences search for new CEO
The All England Lawn Tennis & Croquet Club (AELTC) has today (Tuesday) announced that Richard Lewis will step down as chief executive following next year’s edition of the Wimbledon Championships.
Brexit and Bribery Act cause Wimbledon to revamp its hospitality
The All England Club has expanded its hospitality offering and introduced a more flexible approach to attract smaller bookings and target high-net-worth individuals. Ben Cronin speaks to James Ralley, AELTC head of marketing and commercial, about the changes.
Wimbledon unveils £70m roof on No. 1 Court
In a star-studded ceremony, the All England Lawn Tennis Club unveiled the fully retractable roof on top of Wimbledon's No. 1 Court on Sunday
Wimbledon raises prize purse, moves to online ticket ballot
The total prize money for this year’s edition of the Wimbledon grand slam tennis tournament will be £38m (€37.2m/$41.8m), an 11.8-per-cent increase on last year’s fund of £34m.
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Wimbledon chairman eyes ticketing change, hits out at tennis calendar
All England Lawn Tennis and Croquet Club (AELTC) chairman Philip Brook has said the organisation is considering changing its traditional ballot process for tickets to the Wimbledon grand slam tournament…
Wimbledon set to expand as nearby golf club agrees to sell to AELTC
Wimbledon is set to expand its grounds after a nearby golf club agreed to sell its land to the organisers of the tennis Grand Slam tournament